Mind The Gap: 2025 Global Communication Report Recap
From PR Future, the USC Center for Public Relations Podcast by USC Annenberg Center for Public Relations, Fred Cook, University of Southern California
June 3, 2025 · 48 min · Season 6 · Episode 8
About this episode
The episode discusses the findings of the 2025 Global Communication Report and the evolving landscape of public relations.
In this episode of PR Future, Fred Cook is joined by Barby Siegel, Global CEO of Zeno Group; Matt Tidwell, Director of Professional Graduate Studies, William Allen White School of Journalism and Mass Communications, University of Kansas, and board member, the International Association of Business Communicators (IABC); Victoria Hamilton, senior director of strategic planning, Zeno Group; and David Michaelson, Research Fellow at the USC Center for Public Relations. Together, they unpack the findings of the 2025 Global Communication Report, developed by the USC Center for PR in conjunction with Zeno Group and IABC. Together, they examine the rapidly evolving landscape of public relations, addressing the growing influence of AI, the rise of hybrid work models, and shifting generational expectations. The discussion explores the contrast between influencer marketing and traditional media, the crucial role of media literacy in combating misinformation, and the challenges of navigating an increasingly polarized media landscape. Emphasizing authenticity, mentorship, and inclusion, the panel highlights how Gen Z and other emerging voices are reshaping the future of PR—and why the industry…
People in this episode
Host: Fred Cook
Guests: Barby Siegel, Matt Tidwell, Victoria Hamilton, David Michaelson
Topics covered
- Global Communication Report
- public relations
- AI influence
- hybrid work models
- media literacy
- influencer marketing
- Gen Z
Keywords
- 2025 Global Communication Report
- public relations
- AI
- media literacy
- influencer marketing
- Gen Z
- hybrid work
Mentioned in this episode
Organizations: Zeno Group, USC Center for Public Relations, International Association of Business Communicators
Places: University of Kansas
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