Student Voices of The Relevance Report 2025: Sports
From PR Future, the USC Center for Public Relations Podcast by USC Annenberg Center for Public Relations, Fred Cook, University of Southern California
November 17, 2025 · 26 min · Season 7 · Episode 2
About this episode
This episode features student perspectives on how sports reflect the transformations in PR, focusing on technology, culture, and communications.
As the 2025 Relevance Report continues its rollout, this episode highlights student perspectives on one of the year’s biggest themes: how sports reflect the massive transformations reshaping PR, from AI and biomechanics to fan engagement, cultural crossovers, and Gen Z expectations of value, transparency, and experience. Fred Cook sits down with three student contributors whose essays capture how technology, culture, and communications are redefining the relationship between athletes, fans, and brands.
People in this episode
Host: Fred Cook
Guest: student contributors
Topics covered
- sports
- public relations
- technology
- fan engagement
- cultural crossovers
- Gen Z expectations
Keywords
- sports
- public relations
- technology
- fan engagement
- Gen Z
- cultural crossovers
- 2025 Relevance Report
Mentioned in this episode
Organizations: USC Annenberg Center for Public Relations, University of Southern California
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- Relevance Report 2025: Sports · November 1, 2025 · 32 min
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