Everything Changes, But Nothing Changes: Why Brand Still Rules with Rachel Shayne

About this episode

Rachel Shayne discusses the importance of branding in navigating marketplace confusion and building resilient brands.

On this episode of Practical Pivots, marketing veteran Rachel Shayne, of B2B R&D, unpacks why “brand is your moat” and how the real challenge isn’t besting your competitors, but cutting through marketplace confusion. From her insights working with technical founders, Shayne lays out her playbook for building resilient, memorable brands in complex industries. Whether you’re leading a high-growth tech venture or steering strategy in a legacy sector, this interview offers the candid perspect...

People in this episode

Host: Steve Pockross

Guest: Rachel Shayne

Topics covered

• branding
• marketing strategy
• B2B
• resilient brands
• marketplace confusion

Keywords

• brand
• marketing
• B2B R&D
• technical founders
• high-growth tech
• legacy sector

Mentioned in this episode

Organizations: B2B R&D

More episodes of Practical Pivots

• The Takeover CEO Playbook: How John Allen Turns Stagnant Startups Into Exits · May 12, 2026 · 30 min
• Practical Pivots Go To Market 2026 Guiding Lights · March 11, 2026 · 21 min
• Rural Rockets, Farmer Founders & Marc Nager’s VC Remix · December 10, 2025 · 45 min
• Turning Setbacks Into Scale-ups & Plateaus Into Pivots: Steve Pockross on Unlocking Startup Growth · October 21, 2025 · 54 min
• From Blank Pages to Breakthroughs: Human-Centric Innovation with AI with Hunter Albright · September 19, 2025 · 24 min
• Striving to be Contrarian and Right: VC Wins with Adam Burrows · August 19, 2025 · 34 min