Practice Momentum - Private Practice Business Coaching Podcast

OpenAI Just Built a Free AI Tool for Clinicians. Here Is What It Does and What It Means for Your Practice. OpenAI launched ChatGPT for Clinicians in 2026 and explicitly named psychologists and licensed clinicians as part of the target audience. Before you sign up or dismiss it as irrelevant because it is US-only, there is something specific in this product that every therapist in private practice needs to understand — and it is available to you right now, wherever you are. In this episode I talk about the reusable workflow skills feature inside ChatGPT for Clinicians, what it means for your clinical documentation, and what Australian practitioners genuinely need to know before getting too excited about the HIPAA compliance angle. WHAT WE COVER I start by walking you through exactly what ChatGPT for Clinicians is and who it is built for, because the marketing can be a bit vague on the specifics. I then spend a solid chunk of time on reusable workflow skills — the feature that I think is the most practically useful for solo practice owners — and explain what it looks like to set one up for referral letters, progress notes, or clinical correspondence using your existing ChatGPT plan. We talk about the caution that most coverage of this product is glossing over: HIPAA compliance is a US legal standard, not an Australian one, and I explain what that actually means for your practice and your privacy obligations. I then share what this launch signals about where AI tools for clinicians are heading over the next 12 to 18 months, and close with a concrete first step you can take today. EPISODE TIMESTAMPS [00:00] Introduction — why this launch is worth your attention [02:15] What ChatGPT for Clinicians actually is and who it is for [06:00] Reusable workflow skills — the feature that matters most for your practice [11:00] The caution — HIPAA, the Australian Privacy Act, and what "compliant" means [16:00] What this tells us about where AI for therapists is heading [19:30] Brooklyn's take and next steps for your practice LINKS AND RESOURCES Website: https://brooklynstorme.com AI Playbook for Therapists: https://sales.brooklynstorme.com/aiplaybook/ ChatGPT for Clinicians: https://chatgpt.com/plans/clinicians/ Free Private Practice Quiz: https://brooklyn.myflodesk.com/pmquiz ABOUT DR BROOKLYN STORME I'm a business coach for counsellors, psychologists, and social workers who want to start, grow, and scale their private practice. With 30+ years of experience in private practice myself, I know what it actually takes to build a practice that works — without burning out or second-guessing yourself.Therapist AI Resource Hub: https://www.skool.com/private-practice-resource-hub/about Facebook Community (The Ultimate Private Practice): https://www.facebook.com/groups/theultimateprivatepractice Facebook Business Page: https://www.facebook.com/brooklynstormephd/ Website: https://brooklynstorme.com SUBSCRIBE AND REVIEW If this episode was useful, I would love it if you subscribed and left a review. It genuinely helps more therapists in private practice find this podcast. ChatGPT for Clinicians, AI for therapists, private practice technology, reusable workflows ChatGPT, AI tools for psychologists, clinical documentation AI, ChatGPT private practice, therapist admin tools, AI for counsellors, HIPAA ChatGPT Australia, Australian Privacy Act AI, AI referral letters, ChatGPT psychologist, solo private practice efficiency, OpenAI clinicians, practice momentum podcast, Dr Brooklyn Storme, AI tools social workers, GPT-5.4 healthcare, private practice business coach

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Are you searching for a business coach who promises to have you fully booked in weeks? Dr Brooklyn Storme, one of Australia's leading business coaches for women in private practice, reveals why results guarantees are a major red flag and what actually creates sustainable practice growth. In this truth-telling episode, Brooklyn unpacks the ROI rule every counsellor, psychologist and social worker needs to understand before investing in business coaching for their private practice. Learn why the 90-day marketing reality check matters more than quick fixes, and discover what separates practitioners who thrive from those who don't. Brooklyn shares the critical differences between coaching, mentoring and consulting and why understanding this distinction determines your success. If you're tired of chasing strategies that sound good but fail in the real world, this episode delivers the honest guidance you need. Perfect for women mental health practitioners ready to build profitable practices with time freedom and financial security. 🔗 Take the free Practice Momentum Quiz: https://brooklyn.myflodesk.com/pmquiz 🔗 Visit: https://brooklynstorme.comFAQ Should a business coach guarantee results? No. Legitimate business coaches never guarantee specific outcomes because coaching is a 50/50 relationship. The coach provides strategy and tools, but the client must implement the plan. Results guarantees are often a red flag indicating either poor ethics or unrealistic promises. What ROI should I expect from business coaching? It's different for each person but I recommend you aim for a 5:1 return on investment. For every $1 invested in quality business coaching, you should want to see approximately $5 back in revenue. A $10,000 coaching investment should ideally generate around $50,000 in practice revenue. How long does marketing take to work for private practice? Evidence-based marketing growth follows a 90-day cycle. Be wary of anyone promising you'll be fully booked in two weeks because sustainable practice growth requires proper foundations including a compliant marketing plan, strategy and campaign to get going. There's always going to be exceptions to the rule but for the rest of us, you're looking at 90 days of marketing before you start to see consistent results. What's the difference between coaching, mentoring and consulting? Coaching unpacks the intangible and supports the client in self-discovery and self-resourcing through a process of inquiry coupled with coaching skills, tools, processes and strategies. Mentoring offers advice based on personal experience. Consulting provides practical, tactical and strategic guidance answering "what do I do next?" Most practitioners benefit a combination of all three which is why it's provided inside Practice Momentum™. Why do some practitioners fail to grow their practice? Business growth follows a "hockey stick" curve that dips before rising. Practitioners who quit during the difficult dip generally rarely see results or tend to take longer than others to reach their goals. Those who push through the challenging period build the competence and confidence needed for sustainable growth.private practice business coach, business coach for therapists, counsellor business growth, psychologist private practice, social worker business coaching, private practice marketing, therapy practice ROI, mental health business coaching, women in private practice, practice momentum, business coach Australia, therapy business strategy, private practice investment, coaching vs consulting, 90 day marketing plan, undercharging therapists, profitable private practice, therapist business mindset, practice growth strategies, clinical to business owner

Most therapists have a cancellation policy they never enforce. Dr Brooklyn Storme, an evidence-based private practice business coach for counsellors, psychologists and social workers, breaks down the real cost of weak boundaries and why guilt stops you from protecting your income. Learn how cancellation policies actually strengthen therapeutic relationships, the data on revenue loss, and what changes when you shift from therapist-only to therapist-AND-business-owner identity. Real case studies from Australian private practices. Resources mentioned: Free Private Practice Assessment: https://brooklyn.myflodesk.com/pmquiz Free Resources: https://brooklynstorme.com/resources Practice Momentum™ Info: https://brooklynstorme.com/practice-momentum%E2%84%A2 Connect on Facebook: https://www.facebook.com/brooklynstormephd FAQ 1: "What if my client genuinely had an emergency? Isn't it heartless to charge them?" This is where you're confusing compassion with boundary collapse. You can be compassionate AND use the policy. It's not your job to assess the validity of their reason. That's the point of having a policy in writing that they signed. The policy applies regardless of the reason. You can say: 'I understand that was difficult. The cancellation fee still applies as per our agreement.' You're acknowledging their experience AND holding the boundary. Both/and. Not either/or. If you start making exceptions, you're the one deciding whose emergency is 'real enough,' and that IS judgement. FAQ 2: "Won't clients just leave and find a therapist who doesn't enforce cancellation fees?" Some might. The data shows 1-2% leave when you start enforcing. But here's what you're not considering: do you want clients who only stay because you don't have boundaries? Those clients don't respect the therapeutic container. They're perhaps less likely to be invested in the work or the outcomes and they're costing you money. Boundaries help you work with clients who value your time, the structure, and who are committed to the work. You upgrade your client base. Plus, the 95% who stay are now showing up more reliably, which means your income becomes predictable instead of chaotic. FAQ 3: "I work with low-income clients who genuinely can't afford a cancellation fee. What then?" If you're choosing to work with low-income clients, that's a business decision, not a therapeutic one. You need to build that into your business model. Don't make up different rules for each person based on your assessment of their finances that's inconsistent and creates resentment. FAQ 4: "What's a reasonable cancellation policy timeframe? 24 hours? 48 hours? A week?" Industry standard in Australia is 24-48 hours. I recommend 48 hours because it gives clients enough notice to manage their schedules and gives you enough notice to potentially fill the gap. But here's what matters more than the timeframe is consistency. If you say 48 hours and then accept 12-hour cancellations without charging, your policy is meaningless. Pick a timeframe that feels manageable for you to enforce, put it in writing, and hold it every single time. I've seen therapists with 24-hour policies who enforce consistently get better results than therapists with week-long policies they never apply. Need more help? Contact me using the links above. cancellation policy therapist, private practice boundaries, therapy practice revenue loss, counsellor cancellation fees, therapist business boundaries, private practice income protection, therapy practice policies, mental health practice management, Australian therapist coaching, enforcing cancellation policy therapist boundary coaching | private practice policy enforcement | cancellation fee guidance | therapy business revenue protection | counsellor income strategies | practice management coaching Australia | evidence-based boundary setting | therapist business owner identity

Show notes on the way!

You’ve probably already collected enough strategies to get more clients, raise your fees, and run your practice like a business… so why does it still feel hard to execute? In this episode, I unpack the pattern I’ve observed over years of coaching counsellors, psychologists, and social workers: it’s rarely the strategy that’s “not working” it’s usually the identity you’re operating from. If you’re stuck in helper mode (client-aligned) and you haven’t integrated the business-owner version of you, even the best plan can end up abandoned, half-implemented, or constantly replaced with the next shiny “fix”. You’ll hear what changed for me after building an AI-supported self-coaching process designed to surface subconscious drivers (the iceberg beneath the surface) and why it created a noticeable absence of anxiety, stress, and emotional spirals when doing hard business things. I also explain the identity-first framework I’ve built to help private practice owners stop cycling through “what’s the next strategy?” and instead create an upward/outward spiral of progress with an evidence bank of results that builds confidence, consistency, and income. If you’re in Australia and you’re starting a private practice or you’re already in practice but not consistently booked (or you’re booked but not profitable), this is for you. Quick win action step: pick ONE strategy you already “know” you should do (fee increase, cancellation policy, Google Business Profile, GP meet-and-greet) and ask: “What would the business-owner version of me decide here?” Write the answer down, then implement one small, specific step within 24 hours. Timestamps:00:02 Why you don’t need another strategy (you need implementation insight)00:44 New podcast intro + what’s changing behind the scenes01:58 “New level, new devil” and why growth brings old stories up05:49 Why I built an appointment-free coaching model (and why “1 hour sessions” are bologoney)07:06 The iceberg problem: conscious awareness vs subconscious drivers08:41 The Dunning-Kruger moment with AI (and what actually changed)14:37 How the AI-supported process surfaced hidden beliefs and reduced anxiety fast19:14 Releasing offers (DCS, supervision) and the “pay it forward” transition24:11 The pattern: strategies work… so why do some people still not get results?29:37 The core issue: mindset vs identity (and “helper mode” vs business-owner integration)32:07 The framework: identity → strategy → implementation → evidence bank → upward/outward spiral37:46 Real-world changes: website, social presence, offers, and showing up differently41:10 Manifesting the move + taking real-world money action54:22 Practice Momentum applications close December 31, 2025 (last intake at current fee) Call to action and resources (clickable links):Take the Practice Momentum™ Quiz: https://brooklyn.myflodesk.com/pmquizApply / learn about Practice Momentum: https://brooklynstorme.com/practice-momentumWebsite Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/The Ultimate Private Practice | Free Community: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/My YouTube channel: https://www.youtube.com/@theprivatepracticecoachThe Happy Practice Etsy Store: https://thehappypractice.etsy.com Mini FAQ: How do I know if this is my issue (identity) and not the strategy? If you’re repeatedly asking “what else should I do?” while skipping, delaying, or half-implementing proven steps, it’s likely identity friction (how you see yourself, your client, and money). Isn’t this just money mindset? It can include mindset, but this goes deeper: identity is the role you default to under pressure (helper mode vs business-owner mode) and it drives behaviour. Will AI replace a supervisor or coach? No. Used well, it can reduce cognitive load and help you see patterns faster but it should be used ethically and with clear boundaries (especially not directly with clients). What if I’m already booked bu