S10 Ep10 FASHIONICA: Nica Che is building a live-streamed pre-loved luxury resale community and business - on sourcing designer handbags, and the art of the weekly drop.

About this episode

Nica Che discusses her journey in building a live-streamed marketplace for pre-loved luxury items.

Today, we're chatting with Nica, the founder behind FashioNica — a live-streamed marketplace for curated pre-loved designer handbags, jewelry, and watches that has built one of the most devoted communities in the luxury resale space. Every Thursday at 7 p.m. Pacific, Nica drops a new collection, but the real magic happens in the thirty minutes before that, when she goes live on Instagram to show off what she found that week — it's basically a FaceTime call with a few thousand of your most handbag-obsessed girlfriends to see what Nica found this week. Each drop, her bags routinely sell out in under two minutes. Nica grew up thrifting, scanning the racks at Goodwill and Salvation Army for the trends she'd clock at Forever 21, where she worked after school. She developed a sharp eye early — and, as it turned out, an even sharper instinct for which pieces were worth holding onto. A Nordstrom employee discount and a Chloé backpack were her gateway into designer pieces. After that, there was no going back — though she's never really considered buying new when pre-loved exists. What started as a passion project filmed on an iPhone, with bags laid out all over her apartment, has grown…

People in this episode

Host: Emily Stochl

Guest: Nica Che

Topics covered

• luxury resale
• live-streaming
• designer handbags
• community building
• sourcing
• fashion

Keywords

• pre-loved
• luxury resale
• designer handbags
• live-streaming
• community
• sourcing
• fashion

Mentioned in this episode

Organizations: FashioNica, Goodwill, Salvation Army, Nordstrom

Products: Chloé backpack

Places: Japan

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