She Lobbied The FDA To Redefine Pet Food. Here's What Happened Next.

About this episode

Lucy Postins discusses her journey in lobbying the FDA for human-grade pet food standards and the growth of The Honest Kitchen.

When Lucy Postins started The Honest Kitchen in 2002, she didn't just launch a pet food company — she lobbied the FDA to create an entirely new standard for human-grade pet food. Two decades later, the brand she built is the leading human-grade pet food in North America, with a 50/50 revenue split between e-commerce and brick-and-mortar retail. CEO Will Lisman, who stepped in three years ago after a career spanning Hershey, startup leadership, and brand building, is now scaling the mission while positioning the company against headwinds in affordability, pet adoption, and a category he believes is a decade behind human food in its health-and-wellness evolution.

People in this episode

Guests: Lucy Postins, Will Lisman

Topics covered

• pet food
• FDA lobbying
• human-grade pet food
• e-commerce
• retail
• health and wellness

Keywords

• The Honest Kitchen
• pet food industry
• brand building
• affordability
• pet adoption

Mentioned in this episode

Products: The Honest Kitchen

Places: North America

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