Finding Your Niche in PR: Lessons from Tamrin Olden
From PRessing On: Real Life in Public Relations by Rachel & Liselle
October 1, 2025 · 33 min · Episode 16
About this episode
Tamrin Olden shares her journey and insights on finding a niche in public relations, particularly in law enforcement and public safety outreach.
Join us for a PRessing On in Public Relations conversation with Tamrin Olden, CEO of TOC Public Relations. Originally launched as Law Enforcement Social, starting with web design services in 2004 and then eventually providing social media services to law enforcement agencies, TOK specializes in law enforcement, fire service and public safety outreach. Following a few years of research and development, Law Enforcement Social began teaching social media classes to Southern California law enforcement agencies. Tamrin Olden began her career employed by the Chino Police Department, in Southern California. As a community relations manager, part of her duties included managing the department’s social media program and public affairs operations. While working for the department, Tamrin began sharing her expertise and experiences through the teaching of social media and PIO classes with Law Enforcement Social, which was a newly formed company based out of the Los Angeles area. Tamrin subsequently took management positions at a district attorney’s office and a sheriff’s department, where she shared her knowledge to help improve public relations and communications for both organizations…
People in this episode
Guest: Tamrin Olden
Topics covered
- public relations
- social media
- law enforcement
- community relations
Keywords
- TOC Public Relations
- social media classes
- public affairs
- communications
Mentioned in this episode
Products: TOC Public Relations
Books & works: Finding Your Niche in PR
Places: Southern California, Los Angeles
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