People-First PR: How Jennifer Kaplan Evolves Brands with Purpose and Impact

About this episode

Jennifer Kaplan discusses her journey in evolving brands with purpose and impact through her PR firm.

Join us for a PRessing On in Public Relations conversation with Jennifer Kaplan, Founder of Evolve PR & Marketing, Arizona’s largest PR firm. Since launching the agency in 2010, she has led Evolve’s growth from a small, client-focused team into a powerhouse of 27 full-time publicists serving more than 100 clients across local and national markets. A proud Phoenix native and Arizona State University alumna, Jennifer’s deep Valley roots and relationship-driven approach have helped her build lasting partnerships and elevate brands across industries. Her leadership and impact have earned her numerous honors, including the Inaugural Hugh Downs School of Human Communication Alumni of the Year Award, Phoenix Business Journal’s 40 Under 40, AZ Business Magazine’s Most Influential Women in Arizona Business, Ranking Arizona #1 PR Agency, AZ Big Media's Most Admired Companies and PR News’ 2025 Top Women in PR and People of the Year. Outside the office, Jennifer enjoys time with her family, giving back to the community, and finding balance on her yoga mat. She’s always cheering on the Sun Devils—forks up! Tune in for real stories, practical advice, and a dose of PR inspiration. Like…

People in this episode

Guest: Jennifer Kaplan

Topics covered

• Public Relations
• Branding
• Marketing
• Leadership

Keywords

• Evolve PR
• Arizona
• PR inspiration
• community involvement

Mentioned in this episode

Products: Evolve PR & Marketing

Books & works: 40 Under 40

Places: Arizona, Phoenix, Valley

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