Pricing for Expansion, Localization & Bankruptcy: Lessons from Three Retail Models with Seth Nieman

Pricing for Expansion, Localization & Bankruptcy: Lessons from Three Retail Models with Seth Nieman

From Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives by Aaron Thomasson

June 24, 2025 · 46 min · Episode 23

About this episode

Seth Nieman discusses his experiences in pricing strategy and transformation in retail, including lessons from his time at Rite Aid and Lidl.

In this episode of Pricing Heroes, we speak with Seth Nieman, former Vice President of Pricing Strategy & Transformation at Rite Aid, and former pricing and merchandising leader at Wakefern Food Corp and Lidl US. Seth shares his journey from helping launch Lidl’s U.S. pricing strategy to leading Rite Aid’s pricing transformation during its emergence from bankruptcy. He explains how pricing can serve as the conscience of the organization, and what it takes to build scalable architecture, a...

People in this episode

Host: Aaron Thomasson

Guest: Seth Nieman

Topics covered

  • pricing strategy
  • retail transformation
  • bankruptcy
  • localization
  • expansion
  • merchandising

Keywords

  • pricing
  • retail
  • bankruptcy
  • localization
  • expansion
  • merchandising
  • strategy

Mentioned in this episode

Organizations: Rite Aid, Wakefern Food Corp, Lidl US, Lidl

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