
Pricing for Expansion, Localization & Bankruptcy: Lessons from Three Retail Models with Seth Nieman
From Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives by Aaron Thomasson
June 24, 2025 · 46 min · Episode 23
About this episode
Seth Nieman discusses his experiences in pricing strategy and transformation in retail, including lessons from his time at Rite Aid and Lidl.
In this episode of Pricing Heroes, we speak with Seth Nieman, former Vice President of Pricing Strategy & Transformation at Rite Aid, and former pricing and merchandising leader at Wakefern Food Corp and Lidl US. Seth shares his journey from helping launch Lidl’s U.S. pricing strategy to leading Rite Aid’s pricing transformation during its emergence from bankruptcy. He explains how pricing can serve as the conscience of the organization, and what it takes to build scalable architecture, a...
People in this episode
Host: Aaron Thomasson
Guest: Seth Nieman
Topics covered
- pricing strategy
- retail transformation
- bankruptcy
- localization
- expansion
- merchandising
Keywords
- pricing
- retail
- bankruptcy
- localization
- expansion
- merchandising
- strategy
Mentioned in this episode
Organizations: Rite Aid, Wakefern Food Corp, Lidl US, Lidl
More episodes of Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives
- The Pricing Execution Gap: Why Strategies Fail and How to Build Pricing That Works with Andreas Stauber · May 28, 2026 · 41 min
- Revenue Growth Management in Practice: Capturing Hidden Value Across Price, Promo, and AI with Danilo Zatta · April 29, 2026 · 18 min
- The Future of AI Pricing: From Human-in-the-Loop to Fully Automated Decisions with Alex Halkin · March 26, 2026 · 24 min
- 2025 Pricing Predictions Revisited: A Year of Tariffs, Inflation, and Pricing Scrutiny · December 30, 2025 · 26 min
- From Brand Positioning to Shelf Price: How to Build Consumer-Centric Pricing Strategies with Caroline Cookson · November 19, 2025 · 36 min
- Scaling Pricing Across 20 Markets: Building Global Frameworks with Local Freedom at Zooplus with Pooja Gerara · October 22, 2025 · 29 min
Explore listener stats, chart rankings, contacts and more on the Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives podcast page.