Coco Mocoe: Trend Forecasting, Going Viral, and Building Before You're Ready

About this episode

Arielle Thomas interviews trend forecaster Coco Mocoe about her journey in content creation and the future of trends.

The opposite of trendy is timeless. 🎙️✨ In this episode of Process , Arielle sits down with the internet’s favourite trend forecaster and cultural strategist, Coco Mocoe. From her early days at Famous Birthdays , where she famously spotted Charli D’Amelio at just 10,000 followers, to building a short-form empire at BuzzFeed , Coco has mastered the art of seeing what’s next before the rest of the world. Crucially, Coco also breaks down why "just being yourself" isn't enough; she explains the vital importance of crafting a repeatable, unique format that allows a creator to sustain a long-term career and monetize their intellectual property. We dive deep into her transition from corporate girlie to full-time creator, the launch of her hit show Middle Row , and why she believes the future of content isn't about chasing the algorithm, it’s about human imperfection. In this episode, we discuss: Spotting Talent Early: How Coco discovered Charli D'Amelio and Addison Rae by looking for "social proof". The BuzzFeed Era: Why she kept "church and state" separate while building TikTok teams for one of the world's biggest media companies. The…

People in this episode

Host: Arielle Thomas

Guest: Coco Mocoe

Topics covered

• trend forecasting
• content creation
• social media
• branding
• viral marketing
• long-form content

Keywords

• trend forecasting
• Coco Mocoe
• content creation
• viral marketing
• branding
• social media
• Middle Row

Mentioned in this episode

Organizations: Famous Birthdays, BuzzFeed, Spotify

Books & works: Middle Row

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