Petit: How to Build an Active, Engaged Community from Scratch Ft. Brooke Moody

About this episode

Arielle Thomas interviews Brooke Moody about building an engaged community and the strategies behind it.

The boardrooms are obsessed with a community, but most are just building an audience. This week in the Clubhouse, Arielle sits down with retail and AI strategist at Amazon Web Services, corporate influencer, and community builder, Brooke Moody. If you’ve been trying to unlock the framework of how to turn passive metrics into a hyper-engaged collective, consider this your ultimate guide. Brooke has been the hidden engine behind massive community moments; from engineering events for Hot Smart Rich that packed out rooms across New York and LA to launching her own independent collective, Aussie Angels. In this Petit, we’re sharing the reality of what it actually takes to build infrastructure for ambitious women, without the vanity metrics or the corporate fluff. In This Episode: The Butler vs. The Leader: Why sideline "management" will never replace an embedded strategist leading from the front. The 50% Engagement Matrix: Why true community spaces pull a massive 50% engagement rate compared to traditional media's 5%. The Low-Fi Longevity Secret: How stripping away the corporate frills and over-engineered events keeps your collective sustainable. The First 20 Rule: Why you…

People in this episode

Host: Arielle Thomas

Guest: Brooke Moody

Topics covered

• community building
• engagement strategies
• women empowerment
• retail
• AI
• event planning

Keywords

• community
• engagement
• metrics
• women
• events
• strategist
• collective

Mentioned in this episode

Organizations: Amazon Web Services, Hot Smart Rich, Aussie Angels

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