
Advocacy for fresh produce
From Produce Talks by Canadian Produce Marketing Association
October 14, 2025 · 28 min · Episode 137
About this episode
The episode discusses the importance of advocacy in supporting the fresh produce sector in Canada.
Shannon Sommerauer, CPMA Senior Director of Government Relations & Industry Technology is joined by George Pitsikoulis, CPMA past Chair and President and CEO of Canadawide Fruit Wholesalers Inc., Adri de Wet, President of Fresh Direct Produce, and Hutch Morton, Senior Vice President of J.E. Russell Produce for a bite-size conversation on the role of advocacy in supporting the fresh produce sector in Canada.
People in this episode
Guests: George Pitsikoulis, Adri de Wet, Hutch Morton
Topics covered
- advocacy
- fresh produce
- government relations
- industry technology
- business
Keywords
- advocacy
- fresh produce sector
- government relations
- industry technology
- Canada
Mentioned in this episode
Places: Canada
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