From burden to advantage: Rethinking sustainability reporting and assurance

About this episode

This episode discusses the challenges of sustainability reporting in the fresh produce industry and how to turn compliance into a strategic advantage.

Is increasing "audit fatigue" stifling genuine environmental progress? In this episode, we tackle the sustainability reporting paradox with John Mesko, CEO of the Potato Sustainability Alliance, Wyatt Maysey, Director of Sustainability, Taylor Farms, and Garland Perkins of Fresh Endeavors Consulting. Discover how the fresh produce industry can move from reactive compliance to "making our own playbook"—transforming the sustainability reporting burden into a strategic input for growth and prosperity. This episode of Produce Talks podcast is sponsored by Crawford Packaging

People in this episode

Guests: John Mesko, Wyatt Maysey, Garland Perkins

Topics covered

• sustainability
• environment
• business strategy
• compliance
• agriculture

Keywords

• audit fatigue
• environmental progress
• sustainability reporting paradox
• reactive compliance
• strategic input
• growth
• prosperity

Sponsors

Crawford Packaging

Mentioned in this episode

Products: Potato Sustainability Alliance, Taylor Farms, Fresh Endeavors Consulting

Books & works: Produce Talks

More episodes of Produce Talks

• How Design Thinking is Shaping the Future of Sustainable Produce Packaging · April 17, 2026 · 29 min
• Latest trends in produce consumption · March 9, 2026 · 13 min
• Innovation in produce industry · February 25, 2026 · 23 min
• Canadian consumer trends in produce shopping · January 28, 2026 · 22 min
• Reflecting on 2025 and key insights for a stronger 2026 produce industry · December 16, 2025 · 35 min
• Beyond waste reduction - Redefining sustainable packaging · December 2, 2025 · 33 min