Business Plan Numbers That Actually Matter

Business Plan Numbers That Actually Matter

From Profit First for Lawyers by Team RJon | RJon Robins

April 30, 2026 · 15 min · Season 3 · Episode 77

About this episode

RJon Robins discusses the importance of having a clear and actionable business plan for law firms to ensure sustainability and profitability.

“We want to build a business that is sustainable and we want to build a business that can operate independently of you and your brilliance.” – RJon Robins, author of Profit First for Lawyers Why Your Law Firm Needs a Plan (and the Math to Back It Up) If you wouldn’t take a case to trial without a plan, then why would you run your law firm without one? In this episode, we explore one of the most overlooked (and uncomfortable) topics for law firm owners: your written business plan. Featuring an exclusive audiobook clip from Profit First for Lawyers , RJon explains why a business without a clear plan for generating revenue and profit isn’t really a business at all. It’s just a job. This is NOT about writing a 40-page document that will gather dust on a shelf. It’s about building a simple and, more importantly, actionable plan that answers the only questions that really matter: How much money do you actually want to make? What does your firm need to produce to get there? And what has to happen in marketing, sales, and production to make it real? RJon walks through the math step by step, from defining your ideal lifestyle to calculating revenue…

People in this episode

Host: RJon Robins

Topics covered

  • business planning
  • law firm management
  • revenue generation
  • profitability
  • actionable strategies

Keywords

  • business plan
  • law firm
  • revenue targets
  • case volume
  • marketing strategy

Mentioned in this episode

Books & works: Profit First for Lawyers

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