Stop Spending 10% On Marketing Blindly

About this episode

The episode debunks the myth of spending 10% of revenue on marketing without context and introduces the GP to CAC metric for smarter marketing decisions.

Send us Fan Mail We bust the “10% of revenue on marketing” myth and explain why that advice can crush profit when it’s used without context. We use GP to CAC as the simple growth compass that tells us when marketing spend is smart and when it’s just burning cash. • why a fixed marketing percentage can wreck profitability • the GP to CAC metric and the simple formula to calculate it • a clear example of gross profit per job vs acquisition cost • benchmark targets for outbound...

People in this episode

Host: Daniel Honan

Topics covered

• marketing strategy
• profitability
• business growth
• financial metrics
• cost analysis

Keywords

• marketing spend
• profitability
• GP to CAC
• gross profit
• acquisition cost

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