449 | How to Get Wholesale Reorders From Retailers You Already Have with Katie Hunt

449 | How to Get Wholesale Reorders From Retailers You Already Have with Katie Hunt

From Proof to Product by Katie Hunt

July 14, 2026 · 22 min · Episode 449

About this episode

This episode discusses the importance of customer retention in wholesale and how to effectively engage existing customers.

You have retailers sitting in your order history who bought from you six months ago and haven't heard from you since. Not because they were unhappy — because nobody followed up. Meanwhile you're on Instagram, tweaking your Faire shop, chasing people who've never bought anything. In this episode I make the case for rebalancing, and I give you three places to start. In this episode, you'll learn: Why a 5% improvement in retention can move revenue 25–95% — and what that looks like with real numbers when you have 100 wholesale accounts The difference between acquisition tactics and retention tactics, and why almost everyone's time and money is stacked on one side Why retention lives and dies on data, and the one thing to centralize before you buy any software What to audit in your customer journey — specifically the post-purchase stretch most brands leave empty Why a welcome sequence is the highest-return place to start (4x more opens, up to 320% more revenue than a regular newsletter — and only 57% of product brands send one) How I killed a six-month Pinterest contract based on the data, and where that money went instead "Your next sale probably isn't from a stranger. It's probably…

People in this episode

Host: Katie Hunt

Topics covered

  • customer retention
  • wholesale
  • business strategy
  • marketing
  • entrepreneurship

Keywords

  • customer retention
  • wholesale coaching
  • business growth
  • marketing strategies
  • trade shows

Sponsors

Paper Camp

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