If You Can’t Prove It, Stop Doing It

If You Can’t Prove It, Stop Doing It

From PT Pintcast - Physical Therapy by Jimmy McKay, PT, DPT | Physical Therapy Podcast

April 7, 2026 · 45 min

About this episode

This episode discusses the importance of measuring marketing effectiveness in physical therapy clinics to drive growth and justify spending.

Most physical therapy clinics don’t have a marketing problem—they have a measurement problem. In this episode, Jimmy and Andrea break down why marketing often gets labeled as a cost instead of a growth driver, and what needs to change for clinics to actually see ROI. If you’re a clinic owner or leader trying to justify marketing spend, this episode gives you a clear framework to connect activity to revenue. Key Insights: If marketing doesn’t show up on the P&L, it won’t be taken seriously Integrating EMR and CRM data is the foundation for tracking ROI Paid search works—but only at the bottom of the funnel Most clinics ignore demand generation and show up too late Attribution is imperfect—don’t let that stop strategy You don’t need more channels—you need better alignment AI won’t fix bad systems—it amplifies them Personas must be updated regularly based on real patient behavior Why This Matters to PT Owners: Helps you stop wasting money on unproven tactics Gives you a way to defend marketing spend Improves patient acquisition without increasing budget Aligns your team around growth, not guesswork Resources & Links: Andrea (LinkedIn referenced in episode) Sponsors: SaRA…

Topics covered

  • marketing
  • physical therapy
  • ROI
  • data integration
  • patient acquisition

Keywords

  • marketing spend
  • ROI
  • EMR
  • CRM
  • demand generation
  • attribution
  • patient behavior

Sponsors

SaRA Health

Mentioned in this episode

Products: SaRA Health

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