188: Monthly Giving Isn’t the Strategy. It’s the Result.

About this episode

This episode discusses the importance of retention in building monthly giving rather than just adding a checkbox to donation forms.

What does the Winter Olympics have to do with monthly giving? More than you think. Watching Alysa Liu’s gold medal performance, I couldn’t stop thinking about magnetism, how some athletes make you want to cheer for them, root for them, watch them again and again. That’s the energy monthly giving requires. In this episode, I explain why simply adding a “give monthly” checkbox to your donation form isn’t a strategy. Recurring revenue isn’t built through automation; it’s built through retention...

People in this episode

Host: Christina Tzavaras Edwards

Topics covered

• monthly giving
• fundraising strategy
• donation retention
• nonprofit marketing
• recurring revenue

Keywords

• monthly giving
• fundraising
• nonprofit
• recurring revenue
• donation strategy

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