193: The Fundraising Skill No One Taught You

About this episode

In this episode, Christina discusses the challenges nonprofit leaders face in online fundraising and introduces the concept of a real SPRINT™ campaign.

Online fundraising isn't hard because your donors aren't online. It's hard because most nonprofit leaders were never actually taught how to fundraise in the first place, and that's exactly what I'm fixing in this episode. In this follow-up to last week's episode on campaign frequency, I dig into why so many organizations try online fundraising once, don't hit their goal, and walk away convinced it doesn't work for them. I break down what a real SPRINT™ campaign looks like versus what most non...

People in this episode

Host: Christina Tzavaras Edwards

Topics covered

• online fundraising
• nonprofit leadership
• fundraising skills
• campaign strategy
• donor engagement

Keywords

• fundraising
• nonprofit
• online donors
• campaign frequency
• SPRINT campaign

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