Is Regenerative Farming Getting Greenwashed? (Your Radical Questions with Andy Cato)

Is Regenerative Farming Getting Greenwashed? (Your Radical Questions with Andy Cato)

From Radical by BBC Radio 4

May 25, 2026 · 22 min

About this episode

Oli Dugmore interviews Andy Cato about regenerative farming and its challenges, including greenwashing and scalability.

Oli Dugmore is in for Amol this week, and he's joined by Andy Cato to answer your radical questions about the regenerative farming movement. Before becoming a farmer, Andy was a successful musician and DJ as one half of Groove Armada. He sold the rights to his back catalogue to pursue a career in agriculture, pioneering regenerative farming methods though his company, Wildfarmed. In this episode, we put Andy in the hotseat, and ask him your questions about regenerative farming, including the potential scalability difficulties, whether it is being used for greenwashing, the role of rewilding, and whether it could be adopted around the world. GET IN TOUCH * WhatsApp: 0330 123 9480 * Email: [email protected] Episodes of Radical with Amol Rajan are released every Monday and Thursday. Radical with Amol Rajan is a Today Podcast. It was made by Rufus Gray with Bella Saltiel and Anna Budd. Digital production was by Jem Westgate. Technical production was by Jack Graysmark. The Senior News Editor is Sam Bonham.

People in this episode

Host: Oli Dugmore

Guest: Andy Cato

Topics covered

  • regenerative farming
  • greenwashing
  • rewilding
  • agriculture
  • sustainability
  • scalability

Keywords

  • regenerative farming
  • greenwashing
  • Andy Cato
  • agriculture
  • sustainability
  • rewilding
  • scalability
  • Wildfarmed
  • Groove Armada

Mentioned in this episode

Organizations: Groove Armada, Wildfarmed, BBC Radio 4, Today Podcast

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