
How Lyndsey Vickers Turned Machine Tools Into a Media Career
From Rapid Fire Manufacturing by RapidFireManufacturing
December 17, 2025 · 44 min
About this episode
Lyndsey Vickers shares her journey from media to manufacturing, emphasizing the importance of storytelling and automation in the industry.
In this episode of Rapid Fire Manufacturing, I sit down with Lyndsey Vickers from MTDCNC. We talk about how she went from chasing a media career to learning machine tools up close through cold calling, applications teams, and real shop life. Lyndsey breaks down why the best shop stories always come from people, how to get someone comfortable on camera, and why you cannot overthink content if you want to grow. We also get into bridging manufacturing across countries through social media, why automation is the trend more shops need to embrace, and what great leaders do differently in the shops she has visited around the world.00:00 Introduction to Lindsay Vickers and Her Journey 04:52 Transitioning from Media to Manufacturing 10:02 The Importance of People in Manufacturing Stories 14:58 Bridging the Gap in Global Manufacturing 19:43 Embracing Automation in Manufacturing 24:50 Creating Content in the Manufacturing Space 25:10 Harnessing Technology for Personal Branding 27:11 The Importance of Authenticity in Storytelling 30:24 Traits of Exceptional Leaders in Manufacturing 34:21 Humorous Moments in Media 35:42 The Power of Organization in Small Shops 39:06 Creating an Attractive…
People in this episode
Host: RapidFireManufacturing
Guest: Lyndsey Vickers
Topics covered
- media career
- machine tools
- storytelling
- automation
- manufacturing leadership
- content creation
- global manufacturing
Keywords
- machine tools
- media career
- manufacturing stories
- automation
- content creation
- leadership
- social media
Mentioned in this episode
Organizations: MTDCNC
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