Ray Edwards Show

In this episode, Raleigh Norton shares his incredible story of a skydiving accident (just a few months ago!), the lessons learned from adversity, and how intentional mindset shifts can transform your life and business. Discover insights on mastering craft, the importance of a clear 'why,' and navigating AI's impact on creativity.  00:00 The Skydiving Incident: A Life-Changing Experience 06:16 Lessons Learned from Adversity12:50 Raleigh Norton's Journey: From Hawaii to Scaling.com19:56 The Importance of a Proper 'Why' in Business 27:29 Transformative Mindsets: Learning from Life's Challenges 37:17 Transforming Challenges into Opportunities 38:05 Navigating the AI Landscape 39:58 AI's Dual Nature: Shadow and Light 44:38 The Role of Human Creativity in an AI World 50:19 Mastering Craft in the Age of AI 57:23 Building in Doses: The Path to Mastery 01:05:08 Believing in Your Potential CONNECT ON SOCIAL → instagram |   / rayedwards    → facebook |   / rayedwardsonline    → twitter |   / rayedwards   → tiktok | http://tiktok.com/therayedwards → linkedin |   / therayedwards    THE AUDIO PODCAST 🎧 The Ray Edwards Podcast |https://rayedwardspodcast.com  Subscribe for all the new videos from Ray | https://www.youtube.com/user/RayEdwar...  - My NEW book: Read This or Die! Persuade Yourself to a Better Life | https://amzn.to/40X32s8 My COPYWRITING Book: How to Write Copy That Sells | http://amzn.to/2BSgrc9 W A T C H M O R E HOW PROSPERITY HELPS EVERYONE:    • How Prosperity Helps Everyone   5 REASONS YOU AREN'T GETTING THINGS DONE:    • 5 Reasons You Aren't Getting Things Done   HOW TO GET OUT OF OVERWHELM    • How to Get Out of Overwhelm  

Amanda Foust is a shining example of someone who turned their passion into a profitable business. Her love of writing inspired her to learn a skill that she's used to build TWO successful businesses — Copywriting. She'll explain how important copywriting has been in BOTH of her businesses (including the one that has nothing to do with writing). Because, as she puts it, "I just don't know how you sell otherwise." Key Insights ​Thank God for teachers ​Understanding the importance of framing and presentation in copywriting is crucial for success ​Focus on finding "the whos" (the right people) to help, rather than getting caught up in the details. ​Amanda became a certified, high-performance coach after being inspired by receiving coaching in college. ​Give us some numbers...Amanda talks about the growth of her company, Homegrown, going from part-time work to achieving six-figure earnings and retiring their husband within five years ​Knowing how to write good copy (or partnering with someone who can) is crucial for success​ ​AI-generated copy still needs human help to be more than mediocre ​Coaches help people navigate imposter syndrome, loneliness, and lack of clarity by focusing on time management, productivity, and finding meaning in their work ​Creating a community for learning is more effective than just offering a course ​AI For Copywriters can help improve your marketing and learn to use AI as a tool to amplifiy your own voice, not replace it Links   Wake Up To Your Life - Want to learn more about Amanda's coaching and other services? Check out her brand new site Video and Transcript https://www.rayedwards.com/637 How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Are you making progress toward being the person you wish you were? Most of us have more than one area of our lives we would like to improve, and most of us even know what we need to do to get there (or at least, get closer). So what's the hold up? You're about to find out. This week, I want to talk about our greatest addiction. It's not drugs, food, or anything of the sort, but it's real, and it is probably the source of your stagnation. The good news? It's fixable. Click below to listen. [00:00] Here's what's going on [01:00] The quote that spawned this episode (@mindset.therapy) [02:01] Just hear me out (Even if you think you've already heard this) [03:14] Yeah, but are you DOING it? [04:33] Okay, Okay... I'll listen... But what is "It"? [04:45] Our greatest addiction [06:43] How does this relate to your business? [07:01] The truth about dopamine [13:00] Why are we addicted? [14:51] What is an emotion? [19:04] It's a breakable habit [20:57] Depression and Anxiety [23:18] Think about it until you can feel it [23:39] Have a plan [24:51] Ready? Links @mindset.therapy - Check out their instagram A Rare (soon to be impossible) Opportunity To Work Directly With Ray Edwards - Click here to book a One-On-One with Ray How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript https://rayedwards.com/591

How should entrepreneurs view economic recession? Is it "brace for impact", or "full speed ahead"? I've lived through enough periods of recession to know this: Any entrepreneur can USE the recession to proposer. You just need to keep these 10 principles in mind…   [00:19] What's happening? [02:23] Always be making offers [02:47] Always give a reason why for immediate action [03:07] Always be clear and directive in what you write [03:40] Always track and measure with ruthless accuracy [04:10] Always use zero cost brand building via social media [04:45] Always use strong sales copy [05:24] The fortune is in the follow up [06:14] Always make your ads look like mail order [06:50] Results decide [07:16] Use pigheaded discipline, delegation, automation, and elimination to develop marketing habits How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

I'd like to preface this by acknowledging that America is not officially in a recession, and that things may not get as bad as some of the typical sources of gloom and doom would have us believe. There are, however, some facts that can't be denied. As we continue to recover from the costs of the pandemic and the threat of war still looms over us, things will no doubt get worse in some sectors. The fear that the fearmongers are spreading is not completely unfounded. This week, I'd like to remind you of some facts to counter those fearmongers. Not just a motivational speech, but some valid observations from someone who has lived through unpleasant economic times before...me. [00:00] Intro - The fear [00:54] Past recessions [02:34] What now? [03:46] Your most valuable asset is... [04:26] Being me... [06:52] Culture and clarity [07:55] Your community [08:52] Courage How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Last week I shared the story of how I recently received a $150,000 advance from a publisher for an upcoming book. Furthermore, I suggested that you can do the same...If you have the right idea and follow the right process. That episode raised a lot of interest (and a bit of skepticism). How can this be possible? There's a simple reason why this is possible for you: Publishers want to make money. Someone is at work right now sorting through various manuscripts and proposals looking for the next "big thing". Ideally, they get an idea so profound, that it goes beyond just a book. Perhaps it's big enough for a series of books, or training programs, or a Netflix miniseries...An idea that generates cash for their company. Reality check: Most of the content people submit to publishers aren't the next "big thing"...They're not a thing at all. They're crap. Either the idea simply isn't worth sharing, or perhaps it was simply not presented well. This week, Jeff Goins and I continue our conversation; diving deeper into the process of going from "big idea" to bestseller. [00:00] Intro and...why Fresh Complaint? [02:03] How do you come up with an interesting idea? [03:21] Start with your argument [03:57] Writing a book is a democracy [06:04] The Big Idea Formula [06:28] The subtle art of... [07:20] The title follows the idea [10:29] The headline is the LAST thing you write [12:00] Opening the kimono [13:15] Writing is a democracy...Not a committee [14:33] How does an idea succeed? [15:29] The War of Art [17:04] Be provocative [18:51] Books generate more than just sales [20:52] Books are still relevant [22:09] A timeline of our upcoming book (so far) [23:38] About the process [26:34] Don't just start writing...have a plan [27:11] Bestseller Bootcamp (https://prosperouswriter.com) Links ProsperousWriter.com - Walk through the exact process Jeff used to get this deal done FreshComplaint.com - Jeff's boutique agency that turns big ideas into bestsellers How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice. Get The Transcript Coming soon...

Last week I promised to share with you, 9 income streams for copywriters. In the interest of overdelivering, this week I present to you...11 income streams for copywriters. Not all of these may be in your wheelhouse, but I'm fairly certain you'll get some new ideas from my list. The point I'm trying to make with this episode is this - Building multiple sources of revenue is a smart play for any entrepreneur. Tune in to find out how to do it. [00:00] Why do you need this? [01:38] Income Stream 1 - Books [03:31] Income Stream 2 - Workshops [05:21] Income Stream 3 - Product Sales [07:13] Income Stream 4 - Private Masterminds [08:35] Income Stream 5 - Affiliate Commissions [09:56] Income Stream 6 - Private Client Copy Engagements [11:09] Income Stream 7 - A "Day With You" Consulting [12:48] Income Stream 8 - Recurring Membership [13:43] Income Stream 9 - Group Coaching [15:24] Income Stream 10 - Newsletters (printed) [16:50] Income Stream 11 - Royalties Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.