Why Your Church’s Social Media Strategy Feels Stuck

Why Your Church’s Social Media Strategy Feels Stuck

From REACHRIGHT Podcast by Thomas Costello

February 26, 2026 · 24 min · Episode 295

About this episode

In this episode, Thomas and Ian discuss 7 reasons why churches struggle with social media and provide actionable solutions.

Is your church's social media strategy stuck in a rut? You're not alone. In this episode, Thomas and Ian break down 7 reasons why so many churches hit a wall with social media — and what to do about it. https://youtu.be/82CLWbxyi_k?si=ZgSPZTmsVRZq5Zbf We're talking about who you're actually creating content for (hint: it's probably not who you think), why you should stop trying to be everywhere at once, and whether short-form video is still worth the effort in 2025. Plus, we share a behind-the-scenes look at a recent content decision we made here at ReachRight that might surprise you. Here's what we cover: 00:00 – Why your church social media feels stuck 01:29 – You're not creating content for the right people 06:00 – You're using the wrong platforms the wrong way 09:16 – You don't have a consistent visual identity 11:17 – You're not leveraging short-form video 14:38 – You're posting but not engaging 17:31 – You don't have a plan 20:05 – You're expecting instant results Whether you're a solo pastor running your church's Instagram or you have a small team trying to figure out what's working, this episode will give you a practical reset for your social media approach. Want help…

People in this episode

Host: Thomas

Topics covered

  • social media strategy
  • church marketing
  • content creation
  • engagement
  • visual identity
  • short-form video

Keywords

  • church
  • social media
  • strategy
  • content
  • engagement
  • video

Mentioned in this episode

Products: Sermon Sling

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