506: Positioning as a Growth Lever

About this episode

Drew Neisser discusses with Bob Wright how B2B CMOs can leverage positioning to enhance growth and differentiate in competitive markets.

Feature-and-function decks aren't winning anymore. In this episode of Renegade Marketers Unite, Drew sits down with Bob Wright ( Firebrick ) to break down how B2B CMOs can use positioning to drive growth, shorten sales cycles, and stand out in crowded markets. They unpack why product-first stories fail, how to get to "one voice" across the company, and what it really means to own a key business problem that buyers care about. In t his e pisode : The three biggest positioning mistakes: product-first thinking, misalignment, and no owned problem Creating urgency when "do nothing" is the real competitor Why "why you, why now" matters more than "how it works" When and how to rethink positioning after PLG, acquisitions, or expansion How to stand out in a world of AI sameness Building positions that sales actually uses If your messaging is drifting into "blah blah blah" territory, this episode will help you reset around problems, not products. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

People in this episode

Host: Drew

Guest: Bob Wright

Topics covered

• positioning
• B2B marketing
• growth strategies
• sales cycles

Keywords

• feature-and-function decks
• crowded markets
• CMOs

Mentioned in this episode

Products: Firebrick

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