516: From AI Curiosity to Capability

516: From AI Curiosity to Capability

From Renegade Marketers Unite by Drew Neisser

May 1, 2026 · 53 min · Episode 516

About this episode

Drew Neisser discusses with Nicole Leffer how marketing teams can build better habits around AI tools for consistent and scalable use.

Marketing teams don't need more AI tools. They need better habits around the ones they already have. Experimentation got marketing teams started , but i t won't take them very far on its own. The payoff starts when teams stop treating AI like a side experiment and start using it in ways they can repeat and build on. In this episode, Drew Neisser talks with Nicole Leffer , one of the most practical voices in B2B AI adoption, about what it takes to make AI use more consistent and scalable . After working with more than 100 companies, Nicole has a clear view of what separates teams that stay stuck in trial mode from teams that build a repeatable advantage. Three AI Mistakes Marketers Make : Relying on back-and-forth prompting instead of building reusable workflows Underestimating what their core AI tool can already do Falling for hype cycles and constantly switching platforms In This Episode : How to build workflows that save real time The hidden cost of tool sprawl Where AI security risks are showing up now How to build AI capability across the team If you're a B2B CMO working to build stronger AI habits across your team, this episode will give you plenty to work with! For full…

People in this episode

Host: Drew Neisser

Guest: Nicole Leffer

Topics covered

  • AI adoption
  • marketing habits
  • workflow efficiency
  • B2B marketing
  • tool sprawl

Keywords

  • AI tools
  • marketing teams
  • experimentation
  • workflows
  • B2B CMO

Mentioned in this episode

Organizations: B2B

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