510: AEO, SEO, and the New Fight to Shape the Answer

510: AEO, SEO, and the New Fight to Shape the Answer

From Renegade Marketers Unite by Drew Neisser

March 20, 2026 · 28 min · Episode 510

About this episode

Drew Neisser discusses the evolving landscape of search and the implications for marketers regarding Answer Engine Optimization.

Search is starting to behave differently. More buyers are asking AI tools direct questions, getting synthesized answers, and making decisions without following the old click path. That creates a new challenge for marketers. Content now has to be structured to show up in the answer . In this "Drew-on-Drew" episode, host Drew Neisser pulls together what surfaced in recent CMO Huddles Strategy Labs around Answer Engine Optimization (AEO) and focuses on the questions marketing teams are already starting to wrestle with. Which buyer questions should be turned into structured Q&A first? Which strong existing pages are worth updating before you create anything new? And does this sit with SEO, or is AEO becoming part of a broader content conversation? If you've been hearing more about AEO and trying to figure out what deserves attention now, give this one a listen. Drew lays out what's changing, what teams should look at first, and how to get moving! Where To Start : Identify the buyer questions already shaping search behavior Turn those questions into structured Q&A on pages that already perform Add schema before you spend on anything more elaborate Let SEO lead the first pass…

People in this episode

Hosts: Drew Neisser, Drew

Topics covered

  • AEO
  • SEO
  • AI tools
  • marketing challenges

Keywords

  • search behavior
  • synthesized answers
  • content structure

Mentioned in this episode

Products: AI tools, Answer Engine Optimization

Books & works: Drew-on-Drew

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