The Power of Authentic Connections: Influencer Marketing with Vahbiz Cooper

About this episode

Kacyn Goranson interviews Vahbiz Cooper about the evolving landscape of influencer marketing and the importance of authenticity and resilience.

In this episode of "Resilient Revenue," host Kacyn Goranson talks with Vahbiz Cooper, a marketing expert from Demandbase, about the evolving world of influencer marketing. Vahbiz shares her unique perspective on how influencer marketing is about people connecting with people, the importance of authenticity, and how brands can build trust through meaningful advocacy. The conversation also touches on the value of resilience in both personal and professional contexts. Vahbiz discusses: 1. The subtle differences between influencer marketing vs. customer advocacy 2. The importance of authenticity, and selecting influencers whose audience aligns with your brand's values 3. How there are short-term measures for success, but the true impact of influencer campaigns may take months or even years to manifest 4. How influencer marketing is evolving from a B2C concept into a key strategy in B2B, with an increasing focus on human connections 5. Her personal approach to resilience, advocating for stepping back to reassess difficult situations and avoid emotionally driven decisions. Key Links: * Guest: Vahbiz Cooper: https://www.linkedin.com/in/vahbizcooper/ * Host: Kacyn Goranson…

People in this episode

Host: Kacyn Goranson

Guest: Vahbiz Cooper

Topics covered

• influencer marketing
• authenticity
• customer advocacy
• B2B marketing
• resilience

Keywords

• influencer marketing
• authentic connections
• customer advocacy
• B2B strategy
• resilience

Sponsors

Women in Revenue

Mentioned in this episode

Organizations: Demandbase

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