How Citi Went from Idea to Impact with the Launch of Spring

How Citi Went from Idea to Impact with the Launch of Spring

From Right Decisions, Right Now by Anaplan

November 13, 2025 · 16 min · Episode 2

About this episode

Vineeth Subramanyam discusses the launch and scaling of Spring by Citi, focusing on innovation within a large financial institution.

What does it take to launch a new business inside one of the world’s largest financial institutions? Vineeth Subramanyam, Managing Director, Global Head of Spring by Citi, shares the story behind creating and scaling Spring, a platform designed to unlock enterprise value for Citi’s customers. He explains how the team identified the opportunity, overcame the challenges of innovating within a global bank, and built a business that balances customer needs with Citi’s scale. (00:00) - Intro (00:51) - Welcome Vineeth (01:24) - What is Spring by Citi? (02:00) - What is the story behind the name Spring? (02:40) - What were the hurdles for getting initiative buy-in, and how were they overcome? (04:04) - What success metrics and key financial indicators show enhanced enterprise value? (05:51) - How did you know tough decisions were paying off? (08:49) - What do enterprise leaders expect from a new payments provider, and how will it shift? (10:58) - What advice would you give your past self regarding making tough decisions? (14:52) - Thanks & Outro

People in this episode

Guest: Vineeth Subramanyam

Topics covered

  • business innovation
  • financial institutions
  • enterprise value
  • customer needs
  • payments provider

Keywords

  • Citi
  • Spring
  • business launch
  • enterprise value
  • financial indicators
  • payments provider
  • innovation

Mentioned in this episode

Organizations: Citi

Products: Spring

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