How Zevia’s CEO Applied High-Stakes Strategy to Relaunch a CPG Company

About this episode

Amy Taylor discusses her role in transforming Zevia into a mainstream brand and the strategic decisions involved.

What does it take to rebuild a brand and bring it into the mainstream? Amy Taylor, CEO of Zevia, shares how she joined the company at a pivotal moment and led its transformation into a household name. Drawing on lessons from her time as Red Bull’s CMO, including the high-stakes Stratos Project, Taylor reveals how she identified what was holding Zevia back and charted a bold new course for growth. (00:00) - Intro (00:51) - Welcome Amy (01:32) - What were your top priorities when you took over at Zevia? (04:14) - What ways of thinking consistently help you make tough calls? (06:08) - How do you make sure your decisions align with your financial objectives? (08:13) - What pivotal decisions did you have to make as part of the Red Bull Stratos team? (11:44) - How has your approach to making high stakes decisions changed? (13:53) - Thanks & Outro

People in this episode

Guest: Amy Taylor

Topics covered

• brand rebuilding
• high-stakes strategy
• CPG transformation
• leadership
• decision making

Keywords

• Zevia
• Amy Taylor
• Red Bull
• high-stakes decisions
• brand transformation
• CPG
• leadership

Mentioned in this episode

Organizations: Zevia, Red Bull

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