An Academic Adventure in A/B Testing

An Academic Adventure in A/B Testing

From Roadmap by Autotrader

November 19, 2025 · 30 min

About this episode

Ben Smith discusses the journeys of Tom Armitage and Dustin Hayden from astrophysics and neuroscience to data science, focusing on A/B testing.

In this live episode, Ben Smith chats with Tom Armitage and Dustin Hayden about their journeys astrophysics and neuroscience to working on experimentation and modelling as Data Scientists at Autotrader. They talk through their recent experience in writing and presenting a technical paper which presents a generalised approach to Bayesian A/B testing, expanding what’s possible with the data we collect from our experiments at Autotrader and giving us more powerful, flexible insights.

People in this episode

Host: Ben Smith

Guests: Tom Armitage, Dustin Hayden

Topics covered

  • A/B Testing
  • Data Science
  • Bayesian Methods
  • Astrophysics
  • Neuroscience
  • Experimentation

Keywords

  • A/B Testing
  • Data Science
  • Bayesian
  • Experiments
  • Autotrader
  • Technical Paper

Mentioned in this episode

Organizations: Autotrader, Bayesian A/B testing, neuroscience, astrophysics

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