How to win with experimentation

How to win with experimentation

From Roadmap by Autotrader

November 26, 2025 · 43 min

About this episode

Rosie chats with Steve Maile about leveraging experimentation in eCommerce.

In this episode Rosie chats with Steve Maile (Director of Product & Technology, Funky Pigeon) about how eCommerce websites can tap into the power of experimentation.From A/B testing and CRO to building a culture of experimentation, Steve shares insight and learnings from his career.

People in this episode

Host: Rosie

Guest: Steve Maile

Topics covered

  • experimentation
  • eCommerce
  • A/B testing
  • CRO
  • product development
  • technology culture

Keywords

  • experimentation
  • A/B testing
  • CRO
  • eCommerce
  • product technology
  • culture of experimentation

Mentioned in this episode

Organizations: Funky Pigeon

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