162 | Jordan Classen of Classen Land & Cattle

162 | Jordan Classen of Classen Land & Cattle

From Rural Revival by Rural Revival

October 18, 2024 · 31 min · Season 7 · Episode 162

About this episode

Jordan Classen discusses her journey in building a beef business and the importance of local agriculture.

On today's episode we're with Jordan Classen of Classen Land & Cattle and Classen Mercantile out of Albion, Nebraska (pop. 1,703), and we're talking all about what it takes to start and grow a beef business from the ground up. Jordan and her husband Travis are building their dream together and bringing their vision for their farm and business to life — which started with three head of cattle — and now has their beef finding its way to tables around the country and in their local schools. Jordan has worked hard to incorporate an entirely local beef program in those schools! She also talks about how she's betting on herself, the importance of farmers’ markets and why we need to support them, and how she's using this business to impact consumers.  And here's something fun, we actually got to help build the Classen Mercantile website when Jordan attended one of our Brand Camp events a few years back. If you're in need of a website or other branding, we want to help. Branded by Rural Revival is our rural design studio where we are helping small business owners and small towns with websites, design, marketing assets, brand kits, and more. Our #1 goal is to help provide the…

People in this episode

Host: Rural Revival

Guest: Jordan Classen

Topics covered

  • beef business
  • entrepreneurship
  • local agriculture
  • farmers' markets
  • branding

Keywords

  • beef business
  • local beef program
  • farmers' markets
  • branding
  • entrepreneurship

Mentioned in this episode

Organizations: Classen Land & Cattle, Classen Mercantile

Places: Albion, Nebraska, United States

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