Fast Sales: How to Use Deadlines to Close Deals Faster
From Sales For The Nigerian Business Person: The Sales and Marketing Blueprint by Tavershima Ayede
April 29, 2026 · 32 min
About this episode
This episode discusses how Nigerian entrepreneurs can use deadlines and urgency to close sales more effectively.
Are you a Nigerian entrepreneur, founder, or mompreneur wondering why your sales conversations aren't closing? Many of us make the same mistake: we talk to potential customers without ever figuring out their timelines or their sense of urgency. I’m sure you’ve been there—you give a prospect space because you don't want to be a pest, only to call back a month later and hear, "Oh, sorry, I already went with someone else two weeks ago." You didn't realize they needed it "sharp-sharp" because you didn't ask the right questions. Timelines tell you when they want to move, while urgency is that objective sign that they are ready to take action soon. For example, if you're in the solar business like my client Snow White (not her real name), asking "How soon can we come for a technical audit?" or "Is there any reason you started researching now?" can reveal if they are a serious prospect or just curious. Selling should be a conversation, not an interrogation. If you ask a question that feels too direct, don't sweat it—just apologize, empathize, refocus on how the information helps you serve them better, and then try to move the deal forward. By the…
People in this episode
Host: Tavershima Ayede
Topics covered
- sales techniques
- closing deals
- customer urgency
- entrepreneurship
- Nigerian business
Keywords
- sales
- deadlines
- customer urgency
- Nigerian entrepreneurs
- closing deals
Sponsors
Ikenga Software Factory
Mentioned in this episode
Organizations: Snow White
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