Why Hiding From Phone Calls is Killing Your Sales
From Sales For The Nigerian Business Person: The Sales and Marketing Blueprint by Tavershima Ayede
April 27, 2026 · 17 min
About this episode
The episode discusses the negative impact of avoiding phone calls on sales and customer relationships for small businesses.
I had a bit of a shock recently. My wife tried to reach out to an Instagram vendor to pick up an order, but she found herself completely shut out. This business owner had somehow managed to disable every single live call function—regular calls, WhatsApp calls, even Instagram and Facebook audio calls. The only way to reach them was through messaging, which led to a generic automated reply. I get it. Some of you want "peace of mind," calm, and control in your business. Maybe phone calls give you "palpitations" or make you nervous. But if you are a small or medium-scale enterprise (SME) or a brand-new CEO, being inaccessible is a serious mistake. When you cut off phone calls, you lose qualitative data. Text messages can tell you what happened, but they can't give you the tone, inflection, and nuance that come with a voice. You can’t hear if a customer is truly happy, lukewarm, or secretly frustrated. Without those conversations, you can’t build rapport, establish credibility, or easily earn referrals. As Peter Drucker said, the purpose of a business is to create a customer through marketing and innovation. You cannot market effectively if you don’t know who your…
People in this episode
Host: Tavershima Ayede
Topics covered
- sales
- customer communication
- small business
- marketing strategy
- customer feedback
Keywords
- sales
- phone calls
- customer feedback
- small business
- marketing
Mentioned in this episode
Organizations: NEPA
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