E225: CRITICAL Negotiation Power Moves that Will Help you Sign Deals and Land Customers (And Stop You Losing Sales!): Sales, Leadership, Trade

E225: CRITICAL Negotiation Power Moves that Will Help you Sign Deals and Land Customers (And Stop You Losing Sales!): Sales, Leadership, Trade

From Sales Growth Made Simple: For Trade, Construction & Industry Leaders by Ben Wright

June 2, 2026 · 10 min

About this episode

This episode discusses critical negotiation strategies to help trade business owners win more deals and reduce price resistance.

Are your customers quietly choosing your competitors because of the way you negotiate, quote, or communicate—without you even realizing it? Many trade business owners believe negotiation is all about defending price or being the toughest person at the table. But the reality is that most sales are won or lost long before a formal negotiation begins. In this episode you'll discover: Learn the three powerful negotiation levers—time, power, and knowledge—and how to use them to win more deals without discounting. Discover how slowing down, educating customers, and asking better questions can eliminate many price negotiations before they start. Understand how to position your expertise in a way that builds trust, increases perceived value, and helps customers feel confident choosing your business. Listen now to uncover a simple negotiation framework that can help you close more jobs, reduce price resistance, and grow your sales with greater confidence. New episodes every Monday, Wednesday and Friday. Take our Free Quote Quiz now to Kickstart Your Sales Growth https://quiz.typeform.com/to/ByHoaj2b To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials…

People in this episode

Host: Ben Wright

Topics covered

  • negotiation
  • sales
  • customer communication
  • trade business
  • leadership

Keywords

  • negotiation
  • sales growth
  • customer trust
  • price resistance
  • trade business

Mentioned in this episode

Organizations: Strong Sales Teams

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