
E225: CRITICAL Negotiation Power Moves that Will Help you Sign Deals and Land Customers (And Stop You Losing Sales!): Sales, Leadership, Trade
From Sales Growth Made Simple: For Trade, Construction & Industry Leaders by Ben Wright
June 2, 2026 · 10 min
About this episode
This episode discusses critical negotiation strategies to help trade business owners win more deals and reduce price resistance.
Are your customers quietly choosing your competitors because of the way you negotiate, quote, or communicate—without you even realizing it? Many trade business owners believe negotiation is all about defending price or being the toughest person at the table. But the reality is that most sales are won or lost long before a formal negotiation begins. In this episode you'll discover: Learn the three powerful negotiation levers—time, power, and knowledge—and how to use them to win more deals without discounting. Discover how slowing down, educating customers, and asking better questions can eliminate many price negotiations before they start. Understand how to position your expertise in a way that builds trust, increases perceived value, and helps customers feel confident choosing your business. Listen now to uncover a simple negotiation framework that can help you close more jobs, reduce price resistance, and grow your sales with greater confidence. New episodes every Monday, Wednesday and Friday. Take our Free Quote Quiz now to Kickstart Your Sales Growth https://quiz.typeform.com/to/ByHoaj2b To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials…
People in this episode
Host: Ben Wright
Topics covered
- negotiation
- sales
- customer communication
- trade business
- leadership
Keywords
- negotiation
- sales growth
- customer trust
- price resistance
- trade business
Mentioned in this episode
Organizations: Strong Sales Teams
More episodes of Sales Growth Made Simple: For Trade, Construction & Industry Leaders
- E229: You’re Selling too FAST. Why You Need to Slow Down to Grow Your Sales (For Tradies): Trade, Leadership, Sales · June 11, 2026 · 10 min
- E228: Need To Grow Sales? If You Don't Improve Your Sales Process Now, Those Who Do Will Leave You For Dead: Trade, Leadership, Sales · June 9, 2026 · 7 min
- E227: Deals Stalling? This is the SINGLE Fastest (and Cheapest) Way to Guarantee the Sale Will Step Forward (Trade Growth): Trade, Leadership, Sales · June 7, 2026 · 7 min
- E226: If You’re Running With Sales Scripts You’re Leaving Money on the Table - And What to Do Instead to Grow Your Trade Sales:Trade, Leadership, Sales · June 4, 2026 · 9 min
- E224: Want to GROW Your Close Rates By 50%? Listen to My Sales Lessons to Save You Years of Trial and Error: Sales, Leadership, Trade · May 31, 2026 · 12 min
- E223: Tradies Win or Lose Sales in the First 7 Seconds - Get it Wrong and Your Expensive Lead is Wasted Money: Sales, Leadership, Trade · May 28, 2026 · 9 min
Explore listener stats, chart rankings, contacts and more on the Sales Growth Made Simple: For Trade, Construction & Industry Leaders podcast page.