Space To Make A Difference Part 3: A New Look and Feel

December 8, 2025 · 19 min · Season 1 · Episode 76

About this episode

This episode discusses the creative process behind the new branding for SES and IntelSat.

The story behind creating a brand new brand. When SES and IntelSat joined forces… Sequel, a branding and digital agency based in New York City, talks about the creative process to building a new tagline, motto and set of values. This episode features: Jen Decker (IntelSat/SES Brand and Digital Marketing Manager) Alex Reed (Head of Strategy and Research at Sequel) John Nishimoto (Partner and Executive Creative Director at Sequel) & Dana Gonsalves (Creative Director at Sequel) Find out more about this new chapter for SES and Intelsat: www.ses.com   Satellite Stories podcast is presented by Kristina Smith-Meyer, SES content creative and development manager, Global Marketing Communications.

People in this episode

Host: Kristina Smith-Meyer

Guests: Jen Decker, Alex Reed, John Nishimoto, Dana Gonsalves

Topics covered

branding
marketing
creative process

Keywords

SES
IntelSat
Sequel
tagline
values

Mentioned in this episode

Products: SES, IntelSat, Sequel

Books & works: Space To Make A Difference

Places: New York City