Turn Your LinkedIn Profile into a Book Marketing Machine with Louise Brogan
From Scholarly Communication by New Books Network
May 27, 2026
About this episode
Louise Brogan discusses how authors can effectively use LinkedIn as a powerful marketing tool.
What if in the age of AI generated content, the most important part of being visible online is just being a human? In this episode of The Publishing Playbook, host Sarah Russo sits down with Louise Brogan to talk about how the most powerful book marketing tool accessible to authors isn't Instagram or TikTok — it's LinkedIn. Louise is a LinkedIn expert, digital marketing strategist, author of "Raise Your Visibility Online," and host of a YouTube channel with the same name. Sarah and Louise discuss how authors can stop overlooking LinkedIn and start using it strategically. And they cover it all, from optimizing your profile and beating the algorithm to repurposing book content and building a newsletter audience. Louise also explains that as AI content grows on social media, authentic human voices matter more than ever. If you work in publishing marketing or PR — or you're an author trying to build your platform — this episode is essential listening. For more information on Louise’s work, visit her website: Louise's Website Books mentioned in this episode: “Raise Your Visibility Online” by Louise Brogan “The Barbecue at No. 9” by Jennie Godfrey Key Moments 01:11 — How Louise Brogan…
People in this episode
Host: Sarah Russo
Guest: Louise Brogan
Topics covered
- book marketing
- LinkedIn strategy
- digital marketing
- authenticity in content
- author platform building
Keywords
- book marketing
- digital marketing
- visibility
- content strategy
Mentioned in this episode
Organizations: LinkedIn
Books & works: Raise Your Visibility Online, The Barbecue at No. 9
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