P2P Fundraising & Generational Change

About this episode

This episode explores the changing dynamics of peer-to-peer fundraising and the impact of generational differences on fundraising strategies.

In this episode, we dive into the evolving landscape of peer-to-peer fundraising and ask some provocative questions: Should we still organize fundraising efforts around traditional formats like walks, runs, and rides? Why do those formats often make sense to nonprofit staff but fall flat with volunteers? We’ll unpack the behavioral trends of different generations, explore whether DIY fundraising is the real solution, and ask the question no one seems to be asking: Why aren’t we talking more about gaming and streaming? Joining us for this conversation are three fundraising powerhouses: Aimee Simpson , Chief Development Officer at the Immune Deficiency Foundation; Michael Wasserman , CEO and Co-Founder of Tiltify; and Katrina VanHuss , Founder of Turnkey For Good.

People in this episode

Host: Katrina VanHuss

Guests: Aimee Simpson, Michael Wasserman

Topics covered

• peer-to-peer fundraising
• generational change
• DIY fundraising
• gaming
• streaming
• fundraising formats

Keywords

• fundraising
• peer-to-peer
• generational trends
• DIY
• gaming
• streaming
• nonprofit

Mentioned in this episode

Organizations: Immune Deficiency Foundation, Tiltify, Turnkey For Good

More episodes of Seeding Social Good

• AI, Donors, and the Nonprofit Data Reckoning: A Conversation with Three Truth-Tellers · November 21, 2025 · 44 min
• It Gets Better's Playbook for Surviving Targeting · October 29, 2025 · 40 min
• Inside Nonprofit Tech · September 18, 2025 · 29 min
• The Psychology of Asking and Giving · August 4, 2025 · 12 min
• Transforming “Little A” Advocacy into “Big A” Activism: A Conversation with Courtney Bugler · June 5, 2025 · 34 min
• Nonprofit Mergers · January 31, 2025 · 51 min