Scaling Smart: Lessons from Multifamily to Multi-Location Self Storage
From Self Storage Insights by Ben Shirey
October 22, 2025 · 26 min
About this episode
James Shepherd interviews Brandon Michael about his journey in the self storage industry, focusing on key lessons in financing, operations, and marketing.
James Shepherd chats with investor Brandon Michael of Greater Good Investments about how he went from buying his first facility to managing six—and developing another. They cover real lessons on financing, operations, marketing, and the importance of automation in growing a successful self storage business.
People in this episode
Host: James Shepherd
Guest: Brandon Michael
Topics covered
- self storage
- multifamily investing
- business operations
- marketing strategies
- automation
- financing
Keywords
- self storage
- multifamily
- investing
- automation
- financing
- operations
- marketing
Mentioned in this episode
Organizations: Greater Good Investments
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