SEO Strategy for Business Owners Who Want More From Their Website | The Website Success Show
by Jules White: Website & SEO Marketing Consultant
Is this your podcast?Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 2 chart positions in 2 markets.
By chart position
- 🇬🇧GB · Marketing#22100K to 300K
- 🇳🇿NZ · Marketing#192500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
30K to 91K🎙 Daily cadence·130 episodes·Last published 5d ago - Monthly Reach
Unique listeners across all episodes (30 days)
101K to 303K🇬🇧99%🇳🇿1% - Active Followers
Loyal subscribers who consistently listen
40K to 121K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
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Total Plays
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Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
135: What Google Actually Says About AI Search (And What You Can Stop Worrying About)
May 21, 2026
44m 09s
134: Is Google Business Profile Social Media? (And Why the Answer Matters for Your Business)
May 14, 2026
17m 46s
133: Is a New Website Really the Answer? Protecting Your SEO Before You Change Anything
May 7, 2026
26m 31s
132: How to Get Your E-Commerce Website Found on Google: LIVE SEO STRATEGY
Apr 30, 2026
37m 40s
131: Why Blogging Might Be a Waste of Your Time (And What to Do Instead)
Apr 23, 2026
19m 37s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/21/26 | 135: What Google Actually Says About AI Search (And What You Can Stop Worrying About) | In this episode, Jules White cuts through the noise around AI search by sharing what Google has officially said in their new guide on showing up in AI search features - and perhaps more importantly, what they say you don't need to do. Jules walks through the key takeaways from Google's guide, explaining why your existing SEO foundations are still the right strategy for AI search, what non-commodity content means and why it matters more than ever, and which widely-shared AI search tactics Goog... | 44m 09s | ||||||
| 5/14/26 | 134: Is Google Business Profile Social Media? (And Why the Answer Matters for Your Business) | In this episode, Jules White tackles a question that came up at a recent in-person event - is Google Business Profile just another form of social media? The answer is a firm no, and Jules explains exactly why it's one of the most powerful (and most overlooked) tools for getting your business found online. Jules breaks down how Google Business Profile works as a search tool rather than a social platform, why it connects you with people who are actively looking for what you offer, and how even ... | 17m 46s | ||||||
| 5/7/26 | 133: Is a New Website Really the Answer? Protecting Your SEO Before You Change Anything | In this episode, Jules White gets candid about a situation she sees far too often - a client whose website traffic disappeared off a cliff after paying a professional to migrate her site to a new platform. Jules breaks down exactly why this happens, what should have been done differently, and how you can protect yourself if you're considering any kind of change to your website. Jules explains why most websites don't actually need to move platforms at all, and why the desire for a fresh new lo... | 26m 31s | ||||||
| 4/30/26 | 132: How to Get Your E-Commerce Website Found on Google: LIVE SEO STRATEGY | In this episode, Jules White is joined by Carly Parkin from Carly's Candles for a live website and SEO audit. Carly sells eco-friendly home fragrances - candles, reed diffusers, and wax melts - and wants her website to do more of the heavy lifting when it comes to traffic and sales. Jules walks through Carly's Shopify site in real time, identifying quick wins across SEO and conversion that Carly can act on straight away, without needing to overhaul everything at once. Key Takeaways: Getting f... | 37m 40s | ||||||
| 4/23/26 | 131: Why Blogging Might Be a Waste of Your Time (And What to Do Instead) | In this episode, Jules White tackles one of the most common pieces of advice given to small business owners - that you need to be blogging consistently to grow your website's visibility. Jules makes the case that for many businesses, blogging isn't actually the priority, and that time spent writing articles could be better spent elsewhere. Jules explains why informational blog content is increasingly being answered directly by AI, and why your core website pages - your homepage, services page... | 19m 37s | ||||||
| 4/16/26 | 130: Why SEO Beats Social Media for Getting a Steady Stream of Clients | In this episode, Jules White makes the case for SEO as one of the most powerful and sustainable lead generation tools available to service-based business owners - and explains why it beats social media for building a consistent pipeline of warm, ready-to-buy clients. Jules explores why so many small business owners find themselves stuck in feast or famine mode, constantly pouring time and energy into social media without seeing reliable results. She shares why SEO offers a fundamentally diffe... | 21m 38s | ||||||
| 4/9/26 | 129: Why Your Website Isn't Converting (And What to Fix First) LIVE WEBSITE STRATEGY | In this episode, Jules White carries out a live website conversion rate optimisation audit for Sara Southgate, a naturopath and perimenopause specialist. Jules identifies some quick wins and key changes Sara can make to start turning her website visitors into real bookings and sales. Jules walks through Sara's homepage, highlighting how to make it immediately clear who you help, what you do, and what visitors should do next. She also uncovers some significant SEO issues caused by Sara's websi... | 31m 19s | ||||||
| 4/2/26 | 128: Is ChatGPT Making You Doubt Yourself? Why I Switched to Claude | In this episode, Jules White opens up about why she has made the switch from ChatGPT to Claude, and why it's about much more than just choosing a different tool. Jules shares how she had been using ChatGPT for almost everything - from meal planning and podcast show notes to navigating grief - and how she gradually noticed it was amplifying her anxiety rather than helping. She talks honestly about the spiral of self-doubt it created, the way it seemed designed to keep her chatting rather than ... | 19m 36s | ||||||
| 3/26/26 | 127: How to Get Found on Google and AI Search with a Clearer Website | In this episode, Jules White explores what it really takes to stand out in AI search, and why this isn’t about choosing between Google or AI, but understanding how they now work together. Jules explains why clarity around your niche, your services, and what you want to be known for has never been more important. She walks through how AI tools are interpreting search intent, why going deeper on your core topics helps you get found, and how this can bring more qualified visitors to your website... | 22m 06s | ||||||
| 3/19/26 | 126: How to Improve Your Website SEO Without Overcomplicating It LIVE WEBSITE STRATEGY | In this episode, Jules White walks through a real website and SEO audit with a client who runs an online cookery school for teenagers. Together, they explore how to make the website work harder, from improving visibility on Google to creating a clearer structure that supports both traffic and conversions. Jules focuses on practical, foundational changes that can make a real difference over the next six months. This includes identifying what the homepage should actually be trying to rank for, ... | 37m 21s | ||||||
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| 3/12/26 | 125: Website Accessibility Basics: Small Changes That Help People and Search Engines With Rachel Mess | In this episode, Jules White is joined by Rachel Mess from the Inclusive Design Company for a conversation about website accessibility and why it matters for both users and search visibility. They explore the strong overlap between accessibility and SEO, and how simple website improvements can make your site easier to use for everyone. From heading structures and font sizes to colour contrast and image descriptions, Jules and Rachel share practical ways to start making your website more acces... | 36m 43s | ||||||
| 3/5/26 | 124: I Stopped Using Social Media And Had My Best Month Ever! | In this episode, Jules White shares a personal update about stepping away from social media and what happened next. After stopping using social media in her business, Jules went on to have her best month ever. Rather than presenting it as a magic formula, Jules reflects on what actually changed. She talks about the mental space created by removing social media from her daily routine, how that helped her focus on the right activities in her business, and the alternative ways she’s been connect... | 15m 41s | ||||||
| 2/26/26 | 123: Is Your Homepage Costing You Clients? LIVE WEBSITE STRATEGY for a Luxury Hair Salon | In this episode, Jules White is joined by Indira Nobile from InHair Salon in Dubai Marina for a live website and SEO audit. Together, they review Indira’s homepage and Google Business Profile, exploring practical tweaks that could help her salon attract more of the right clients, especially those searching for blonde and balayage specialists in a competitive market. Jules walks through how to strengthen the homepage hero section, clarify messaging, align headings with target keywords, and ens... | 35m 40s | ||||||
| 2/19/26 | 122: The Fastest Way to Get More Local Clients | In this episode, Jules White explores how AI search and Google’s AI Overviews are changing the way people find local businesses, and why there’s no need to panic. Rather than chasing social media or worrying about traffic drops, Jules shares why focusing on your core website pages and aligning them with your Google Business Profile can lead to more qualified enquiries and steady visibility. Key Takeaways: AI search and zero-click results: Why fewer clicks can still mean stronger, more qualifi... | 25m 03s | ||||||
| 2/12/26 | 121: Stop Guessing What to Do With Your Website: A Simple SEO Filter That Works | In this episode, Jules White shares a simple four-step filter to help you stop guessing what to do next with your website and start focusing on what actually moves the needle. If you’ve been tinkering with your website without feeling like you’re making progress, or you’re not even sure what your site is doing for you, this episode walks you through what to prioritise first. Key Takeaways: The Stop Guessing Filter: A four-step process covering clarity, free Google tools, choosing your main vi... | 28m 17s | ||||||
| 2/5/26 | 120: How Local SEO Can Help You Sell Online Services and Products | In this episode, Jules White explores how local SEO can play a powerful role in selling online offers, not just supporting brick-and-mortar businesses. Jules explains why local visibility matters even if you sell digital products, online courses, e-commerce items, or services that can be delivered anywhere. She shares how Google uses location signals to build trust, why people are more likely to buy from businesses that feel local, and how tapping into regional search intent can help you stan... | 21m 14s | ||||||
| 1/29/26 | 119: What Happens When Social Media Is No Longer Part of Your Marketing Strategy | In this episode, Jules White shares a very honest, voice-note style reflection on what it really means to say social media is optional and what happens when you decide to step away from it completely. Jules talks through her growing desire for a quieter, more minimalist way of running her business and life, with less screen time, less noise, and fewer dopamine-fuelled distractions. She explains why even limited social media use can still create FOMO, pressure, and a constant pull to check in,... | 17m 41s | ||||||
| 1/22/26 | 118: AI Search and Google: What Actually Matters for Getting Found | In this episode, Jules White breaks down what Google is officially saying about AI search and how that compares to what is actually happening in the real world for small and local businesses. Jules walks through Google’s guidance on AI search features, including AI Overviews and AI Mode, and explains why Google is still very much relevant despite the noise suggesting otherwise. She shares what she is seeing first-hand with client websites, where SEO foundations still play the biggest role in ... | 29m 34s | ||||||
| 1/15/26 | 117: Simple Steps to Help Your Website Get Found: LIVE SEO STRATEGY | In this episode, I’m joined by Clare Crouch from Nourish Nurture Knit for a live website & SEO audit, focused on finding practical quick wins to help her grow her membership through search, without relying on social media. We start by talking about what Clare wants her website to be doing over the next six months, then look at what Google currently understands about her site. I walk through a blog post that has performed well in the past and use it to highlight simple, actionable SEO impr... | 25m 32s | ||||||
| 1/8/26 | 116: How to Get Found on Google by Local Clients | In this episode I break down how to use your Google Business Profile to finally show up for “service + near me” searches, without relying on social media or ads. I explain why so many businesses stay invisible on Google even though they have a profile set up, and why this is rarely about competition or reviews. Most of the time, it comes down to missing structure, unclear categories, and a lack of alignment between your Google Business Profile and your website. I share how to safely spy on co... | 20m 45s | ||||||
| 12/18/25 | 115: 5 Website Lessons I Learned in 2025 (Search, AI, and Sustainable Marketing) | In this episode Jules White shares five key lessons she’s learned about what’s changing, what’s working, and where business owners can focus their energy for long-term results without relying on social media. Key takeaways: People are burnt out by constant marketingGoogle Business Profiles are still incredibly powerfulAI search is changing how people find websites Clear messaging has to come firstPeople are spending money on things that make them feel good Resources mentioned in th... | 21m 43s | ||||||
| 12/11/25 | 114: Worried You’re on the Wrong Website Platform for Your Beauty, Health or Wellness Business? Here’s How to Know | In this episode, Jules White breaks down one of the questions she is asked most often: which website platform should you build on if you run a beauty, health or wellness business? Jules explains why your platform is not what determines the success of your website. Instead, success comes from clarity around your offers, your customer journey, the problems you solve, and having your SEO basics in place so your website can actually show up in search. She shares why so many business owners feel t... | 25m 44s | ||||||
| 12/4/25 | 113: How to Tell When It’s Time to Rebuild Your Website (and When It Isn’t) | In this episode, Jules White unpacks a common misconception among beauty, health, and wellness business owners: the idea that if your website is not performing, you must need a brand new one. Jules explains why a rebuild is not always the answer and how rushing into one can create more stress, more work, and no extra revenue. Jules shares the three genuine signs you might need a rebuild, including outdated tech, a completely new brand direction, or a platform that can no longer support your b... | 25m 02s | ||||||
| 11/27/25 | 112: Three Simple Website Tweaks That Help You Get More Bookings | In this episode, Jules White breaks down three simple website tweaks that can instantly make your beauty, health, or wellness business more booking friendly, without needing a full redesign or relying on social media. Jules explains why most business owners think they need a new website when, in reality, small clarity-based changes often make the biggest difference. She shares why your website’s words, layout, and trust signals influence bookings far more than how pretty the design is, and ho... | 13m 56s | ||||||
| 11/20/25 | 111: Why Your Competitors Are Beating You in Google Search (and How to Catch Up) | In this episode, Jules White unpacks why your beauty, health & wellness business competitors might be appearing above you in Google search results, even when you know your services are just as good, if not better. She explains how small, strategic tweaks to your website and Google Business Profile can help you close that gap and start showing up more clearly in search. Key takeaways: Why competitors look clearer to Google: How well written page titles, meta descriptions, and homepage mess... | 27m 32s | ||||||
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Chart Positions
2 placements across 2 markets.
Chart Positions
2 placements across 2 markets.