
Too Many Coaches? Why the Saturation Myth Is Costing You Clients Ep 369
From She Coaches Coaches by Candy Motzek | Life & Business Coach
April 13, 2026 · 19 min · Episode 369
About this episode
Candy Motzek discusses the misconception of market saturation in the coaching industry and how social media algorithms influence perceptions.
If you spend time on social media and it feels like every second person is a coach, I understand completely why it feels that way. But I want to show you today why that feeling is not an accurate picture of the market, and why believing it is costing you clients you have not yet met. WHAT YOU WILL DISCOVER: * Why your feed being full of coaches has nothing to do with market saturation and everything to do with how algorithms and search engines filter the world to show you what you are already interested in * How the reticular activating system works in your brain and why it is actively showing you evidence that confirms what you already believe, including the red van example that makes this click instantly * The math that quietly dismantles the saturation myth: even using 500,000 coaches worldwide, that is still one coach for every four thousand people on earth * What the data from my survey of 115 coaches actually shows, and why most coaches are not working with too many clients but too few, because the real issue is skill, not saturation * The specific ways the saturation belief shapes your behaviour right now and creates the exact result you are afraid of * The reframe that…
People in this episode
Host: Candy Motzek
Topics covered
- coaching industry
- market saturation
- social media algorithms
- client acquisition
- reticular activating system
- coaching skills
Keywords
- coaching
- market saturation
- social media
- client acquisition
- reticular activating system
- coaching skills
- business growth
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