Shelf Help: The Tactical CPG Podcast
If you’ve ever thought, "Why doesn’t anyone talk about this in CPG?", this is the podcast for you. Host, Adam Steinberg, co-founder of KitPrint, interviews CPG leaders to uncover the real-world tactics, strategies, and b...
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Audience Interest
Podcast Focus
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Total monthly reach
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- 🇳🇱Netherlands · Entrepreneurship#1481K to 9K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
1K to 9K🎙 ~2x weekly·115 episodes·Last published today - Monthly Reach
Unique listeners across all episodes (30 days)
2K to 18K🇺🇸71%🇳🇱29% - Active Followers
Loyal subscribers who consistently listen
1.1K to 9.9K
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 10/28/26 | The Man Behind BIG Licensing Deals in CPG | Rhett Silverstein, Hegemon | On this episode, we're joined by Rhett Silverstein, Founder and President of Hegemon - the agency that represents manufacturers and brands on the licensee side of licensing deals, brand collaborations, and celebrity partnerships. Rhett started out as an IP attorney, worked as a sports agent at Lagardère and a brand licensing agent at an Omnicom-owned agency before ultimately launching Hegemon in 2014. Rhett breaks down why he built an agency for the licensee side after years of sitting... | 41m 47s | ||||||
| 10/23/26 | Bootstrapping to $7M+ Profitably | Jackson Jones, Farm To Pet | On this episode, we're joined by Jackson Jones, Founder & CEO of Farm to Pet - the Chicago-made single-ingredient treat brand behind the 100% chicken breast Chicken Chip. Before Farm to Pet, Jackson spent years in operations and supply chain inside Berkshire Hathaway's Marmon Group and Duracell, among others. Jackson walks through how the Chicken Chip started in his basement during COVID, and why every co-manufacturer he visited either passed on an unproven startup or wanted to add... | 36m 18s | ||||||
| 10/19/26 | From Losing 90% of Retailers to a Top 10 Target Supplement | Hudson Davis-Ross, Plant People | On this episode, we're joined by Hudson Davis-Ross, Co-founder and CEO of Plant People - the functional wellness brand behind Wonder Gummies, the line of zero-sugar, vegan mushroom and botanical gummies sold at Whole Foods, Sprouts, Erewhon, Target, and more. Before Plant People, Hudson was on the founding team of Rise Brewing Co. and helped build Aloha. Hudson walks through the origin story: two co-founders recovering from spinal surgery, a bootstrapped launch that did $4.5M in its fi... | 44m 23s | ||||||
| 10/14/26 | Inside Teton Valley Brands' Trojan Horse Strategy | Matt Price, Teton Valley Brands | On this episode, we're joined by Matt Price, President & CEO of Teton Valley Brands - the Idaho chip company behind Real Idaho Potato Chips and Tallow & Stone. Matt took the CEO seat in 2024 after working alongside founder Kyle Nehring as a consultant. We dig into why Matt thinks so many brands raise money the wrong way, when venture is actually the right tool, and his case for building the company first and letting the brand follow. Matt breaks down the decision to go vertical and b... | 28m 46s | ||||||
| 10/9/26 | Scaling Mozzarella Sticks from Stadiums to Conventional Freeze Aisles | Matt Gallira, Big Mozz | On this episode, we're joined by Matt Gallira, Founder & CEO of Big Mozz - the premium mozzarella stick brand that started as a stadium and restaurant food service business before eventually landing in the freezer aisle. We get into how Matt went from handmade pasta sauces to a Brooklyn pop-up tent, the in-store sauce demo where he watched a cheesemaker stretch mozzarella and he asked to work for free. Matt breaks down the original recipe and why fresh garlic one thing he won't let a co-... | 46m 06s | ||||||
| 10/5/26 | Leading Social for the Fastest-Growing CPG Brands | Adam Brown, Sircle Media | On this episode, we're joined by Adam Brown, Founder & President of Sircle Media - the go-to social media agency for CPG brands. Adam has been in and around digital since 1999, starting Sircle in 2012 after a decade running sales and marketing in the mortgage industry. Adam walks through what it takes for social to impact retail velocity. One brand told him: move 10,000 units at Walmart and I do not care what it costs. He breaks down how his team proves that lift with control regions, geo... | 43m 53s | ||||||
| 9/30/26 | Six Brands, Four Exits, and the Leading Fractional CPG Firm | Eric Schnell, BeyondBrands | On this episode, we're joined by Eric Schnell, Founder of BeyondBrands - the 40-plus partner operating group that works as a fractional management team for early stage CPG brands. Eric co-founded Steaz in 2002 and has since co-founded or helped launch Good Catch, GoodSAM, Cool Beans, and Free Bird. Eric breaks down the Quintuple Bottom Line model the firm runs on and the one test every brand they co-found has to pass: can it sit in front of any buyer and credibly claim it will be a category c... | 42m 41s | ||||||
| 9/25/26 | From Board Seat to Buyer: The Alter Eco Turnaround | Keith Bearden, Alter Eco | On this episode, we're joined by Keith Bearden, CEO of Alter Eco, No Cow and Good Karma - the Trek One Capital portfolio spanning organic Swiss-made chocolate, plant-based protein bars and flax milk. Keith previously led Yogi Tea's international division, served as CEO of Lifebrands US and American Botanicals, and spent 15 years at Dow Chemical. Keith walks through how he went from Alter Eco board member to buyer, flying to Houston to pitch his path-to-profitability plan to Trek One Capital ... | 39m 36s | ||||||
| 9/21/26 | Why CPG Brands Write Off Millions in Invalid Deductions | Akash Raju, Glimpse | On this episode, we're joined by Akash Raju, Co-founder & CEO of Glimpse - the AI platform that automates deductions, revenue recovery, and cash application for CPG brands selling into retail. Akash and his two Purdue classmates started Glimpse in 2020 as an Airbnb product placement business before hard pivoting into retail finance in 2024. Akash breaks down the split between trade and non-trade, why brands hand back 20 to 30 percent of their margin to retailers, and why one to two... | 44m 09s | ||||||
| 9/16/26 | Scaling a Leading Energy Drink Brand with AI | Simon Solis-Cohen, Huxley | On this episode, we're joined by Simon Solis-Cohen, Founder of Huxley - the Minneapolis-based plant-powered energy refresher made with real fruit juice and caffeine from upcycled cascara superfruit. Simon is a chef by training who ran a wine marketing agency for years before selling it and going all in on Huxley. We dive into the pivots that got the brand here, starting with the fact that Huxley launched as a coffee company. Simon breaks down why he left the coffee behind when Huxley debuted... | 46m 05s | ||||||
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| 9/10/26 | How a Functional Ice Cube Brand Landed Sprouts and Wegmans | Belle Robinson, ROXII Supercube | On this episode, we're joined by Belle Robinson, Founder of ROXII Supercube - the functional wellness brand putting superfoods, collagen and electrolytes into nutrient-infused ice cubes that melt into whatever you're drinking. Belle is a certified nutritional therapist who spent years freezing superfoods into her own water before turning that habit into a four SKU lineup now sitting in Sprouts and Wegmans. We dive into why frozen was the right format for a functional product and what i... | 24m 17s | ||||||
| 9/7/26 | The First National Egg Brand To Stop Culling Male Chicks | Jasen Urena, NestFresh | On this episode, we're joined by Jasen Urena, Vice President at NestFresh, the humane egg brand that just became the first national brand in the US to move its entire retail lineup to in-ovo sexed Humanely Hatched eggs. Jasen has spent 20 years with the company across marketing, sales, and operations. He breaks down what in-ovo sexing actually is, why only about 10% of Americans know what happens to male chicks at the hatchery, and how NestFresh brought AAT's Cheggy technology over from... | 39m 41s | ||||||
| 9/2/26 | Inside the Mass and Club Playbook | Jesse Arntson, Slate Milk | On this episode, we're joined by Jesse Arntson, Director of Sales, Mass & Club at SLATE Milk - the high protein, lactose-free shake and iced coffee brand. Jesse has spent close to two decades on the commercial side of beverage, with stops at Red Bull, ZOA Energy, Fever-Tree and Bobo's before landing at Slate. Jesse breaks down what actually separates mass from club, and why the two get lumped together far more often than they should. Mass is broad distribution, assortment strategy and it... | 38m 49s | ||||||
| 8/28/26 | Pitching a Single Ingredient Brand to Shark Tank Two Weeks Postpartum | Aviv & Michele Schor, HUNDY! | On this episode, we're joined by Aviv and Michelle Schor, Co-Founders of HUNDY! - the frozen fruit pop brand made from a single ingredient: 100% organic whole fruit. We dig into the R&D reality of a one-ingredient product, sourcing organic tropical fruit through brokers and growers across Latin America, and commercialization (they searched for months and could not find a co-packer anywhere with the right equipment, so they spent about a year building their own machinery.) We dive into the... | 41m 11s | ||||||
| 8/24/26 | Inside SKU, the CPG Accelerator | Beau Bergman, SKU | On this episode, we're joined by Beau Bergman, Executive Director of SKU - the CPG accelerator that has put more than 150 consumer brands through its program over the past 15 years, including Siete Foods, DUDE Wipes and EPIC. Before SKU, Beau spent several years at VentureFuel building corporate backed accelerators for Comcast, NBCUniversal, Dick's Sporting Goods and the California Milk Advisory Board. We dive into how the SKU program works: a 12 week track, eight companies per cohort,... | 34m 17s | ||||||
| 8/19/26 | Why She Left A PhD To Freeze Pasta Sauce | Melaina Balbo, BIS | On this episode, we're joined by Melaina Balbo, Founder & CEO of Bis - the frozen Italian sauce brand selling handmade Pomodoro al Basilico and Pesto Genovese in two ounce pucks. Melaina was deep in a PhD in Italian literature and cinema before she traded the library for the kitchen. We dive into the origin of the brand, starting with the frozen care packages her parents shipped on dry ice when she was a graduate student, and why Melaina became convinced that processing for shelf s... | 32m 02s | ||||||
| 8/14/26 | Building the Shopify of Wholesale | Bryan Mitchiner, Peasy | On this episode, we're joined by Bryan Mitchiner, Co-founder of Peasy - the free wholesale operating system built for independent CPG brands. Before Peasy, Bryan spent a decade building and selling Mustard and Co., then met his co-founder Ryan Conti at Shelf Engine, the Seattle startup that helped grocers optimize ordering. We dive into the decade Bryan spent running Mustard and Co., where he tested every inventory platform on the market, never found one that understood how he actually worke... | 28m 57s | ||||||
| 8/10/26 | The Coca-Cola Marketer Betting on Pickle Juice | AJ Anderson, Fast Pickle | On this episode, we're joined by AJ Anderson, Founder and CEO of Fast Pickle, the 3 ounce pickle juice shot brand bringing real brine into electrolyte replacement. AJ spent five years at Coca-Cola before becoming a serial entrepenenur. AJ breaks down the formulation proces, copacker sourcing, and why the new label says "intentionally hypertonic" instead of calling itself hydration. We get into the packaging design journey too, from a first label he designed himself, through public critique o... | 42m 18s | ||||||
| 8/7/26 | Scaling Butcher's Into the Leading Fresh Bone Broth Brand | Thomas Odermatt, Butcher's Bone Broth | On this episode, we're joined by Thomas Odermatt, Founder & CEO of Butcher's Bone Broth, the leading fresh, organic bone broth brand sold refrigerated at Costco, Whole Foods, Publix, and more. Thomas is a third-generation Swiss butcher who built Roli Roti, America's first gourmet rotisserie food truck, before spinning Butcher's out as a standalone brand. After deboning chicken for Bay Area tech giants, Thomas found himself staring at 10,000 pounds of leftover bones a week and, as a butch... | 41m 17s | ||||||
| 8/3/26 | Scaling Clio Snacks to $100M+ and 60,000 Doors | John McGuckin, Clio Snacks | On this episode, we're joined by John McGuckin, CEO of Clio Snacks - the first and only refrigerated Greek yogurt bar - a chocolate-dipped, cheesecake-textured snack. John took the seat as Clio's CEO in 2021 after a long track record of C-suite roles at brands like Sabra, Tribe Mediterranean Foods, and Maya Kaimal. John breaks down why he took the job, how he read the post-COVID shift toward high-protein, permissibly indulgent snacking, and what operators should stress-test before stepping i... | 42m 02s | ||||||
| 7/29/26 | Is This the Next Billion Dollar Bottled Water Brand? | Sara Hendershot, Loonen | On this episode, we're joined by Sara Hendershot, VP of Marketing at Loonen - the glass bottled water brand that starts with a spring source, purifies it, remineralizes it, and tests every batch for over 350 contaminants. Sara was previously Director of Marketing at Momentous, and before that a two time world champion and 2012 Olympic rower for Team USA. Sara breaks down how Loonen pairs a high quality spring source with purification, remineralization using Celtic sea salt, glass only bottli... | 46m 47s | ||||||
| 7/20/26 | Curated Convenience: Inside The Goods Mart's Retail Model | Rachel Krupa, The Goods Mart | On this episode, we're joined by Rachel Krupa, Founder of The Goods Mart, the better-for-you convenience store that's reimagining what a 7-Eleven can be. Rachel is also the founder of Krupa Consulting, the CPG and wellness PR agency she's run since 2010, working with brands like Thrive Market, Our Place, and Goop Kitchen. We dig into how Rachel went from running her PR agency to opening a convenience store after founders kept telling her they had no strategy for the convenience channel and Th... | 34m 10s | ||||||
| 7/15/26 | From Labor & Delivery Nurse to H-E-B and 1,500+ Doors | Ashley Cameron, Love&Cookies | On this episode, we're joined by Ashley Cameron, Founder & CEO of Love&Cookies - the clean-label frozen gourmet cookie dough brand you bake straight from the freezer in ess than 15 minutes. Ashley was a labor and delivery nurse with no CPG background before her cookies landed on H-E-B shelves. Baking with her son Charlie during his recovery turned into a clean-label product built on a simple insight: freeze the dough and you no longer need preservatives or shelf stabilizer... | 36m 21s | ||||||
| 7/10/26 | The Interior Designer Scaling Cinnamon Buns Into 4500+ Doors | Chrisi Hammer, Sunshine Buns | On this episode, we're joined by Chrisi Hammer, Co-founder and CEO of Sunshine Buns, the frozen cinnamon roll brand built upon a family recipe her mom started perfecting in the late 1970s. Chrisi brings an interior design background to CPG, and it shows up in everything from the packaging to the trade show booths. We get into how Sunshine Buns went from home deliveries out of Chrisi's kitchen to thousands of doors in under two years, and why owning a commercial kitchen and storefront f... | 43m 07s | ||||||
| 7/6/26 | Building Steaz, Selling to Novamex, the Fractional Sales Model | Steven Kessler, Beyond Brands | On this episode, we're joined by Steven Kessler, Chief Sales Officer at Beyond Brands, the natural products consulting collective that acts as an outsourced management team for emerging CPG brands. Steven co-founded Steaz, the organic green tea brand behind the first USDA Organic certified soda, and scaled it across the natural channel and into Costco and Target before a 2016 exit to Novamex. We dig into the Steaz journey, from spotting that carbonated soft drinks were sliding and deci... | 43m 25s | ||||||
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Chart history for Shelf Help: The Tactical CPG Podcast
Peaked at #148 in Netherlands, currently #148 in Netherlands.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| Netherlands | — | #148 | #148 | — |
Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.