3 Rapid Retail Questions with Sarela Harrada, Co-Founder of SIMPLi

3 Rapid Retail Questions with Sarela Harrada, Co-Founder of SIMPLi

May 20, 2026 · 5 min · Season 1

About this episode

Sarela Harrada discusses essential retail insights for product-based founders preparing to pitch buyers.

Send us Fan Mail Sarela Herrada, co-founder and CEO of SIMPLi, joins Shelf Talks for a candid conversation packed with actionable retail insights every product-based founder needs to hear before pitching buyers and launching into stores. If you're trying to get your brand into retail shelves in the next 6–12 months, this episode breaks down what actually makes a product retail-ready beyond simply having a great product. Sarela shares why category differentiation matters, how to create packagi...

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