3 Rapid Retail Questions with Sarela Harrada, Co-Founder of SIMPLi

About this episode

Sarela Harrada discusses essential retail insights for product-based founders preparing to pitch buyers.

Send us Fan Mail Sarela Herrada, co-founder and CEO of SIMPLi, joins Shelf Talks for a candid conversation packed with actionable retail insights every product-based founder needs to hear before pitching buyers and launching into stores. If you're trying to get your brand into retail shelves in the next 6–12 months, this episode breaks down what actually makes a product retail-ready beyond simply having a great product. Sarela shares why category differentiation matters, how to create packagi...

People in this episode

Host: Roberta Townes

Guest: Sarela Harrada

Topics covered

• retail insights
• product readiness
• entrepreneurship
• category differentiation
• packaging

Keywords

• retail
• entrepreneurship
• product readiness
• packaging
• category differentiation

Mentioned in this episode

Organizations: SIMPLi

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