How Sarela Herrada Built SIMPLi Into a Fast-Growing Retail Brand Through Regenerative Farming

How Sarela Herrada Built SIMPLi Into a Fast-Growing Retail Brand Through Regenerative Farming

May 18, 2026 · 39 min · Season 2 · Episode 73

About this episode

Sarela Herrada discusses her journey in building SIMPLi, a mission-driven food brand focused on regenerative agriculture.

Send us Fan Mail In this episode of Shelf Talks, Roberta sits down with Sarela Herrada, co-founder and CEO of SIMPLi, to unpack the journey of building a mission-driven food brand from the ground up and transforming regenerative agriculture into a fast-growing retail success story. Sarela shares how she turned a passion for nutrient-dense foods and sustainable sourcing into a brand now found on retail shelves nationwide. From investing her life savings into building international supply chain...

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