From Personal Frustration to Retail Shelves: Carrie Sporer’s Story Behind SWAIR Hair
About this episode
Carrie Sporer shares her journey of creating SWAIR Hair, an innovative beauty brand focused on showerless shampoo solutions.
Send us Fan Mail In this episode of Shelf Talks, host Roberta Townes sits down with Carrie Sporer, co-founder of SWAIR Hair to talk about building an innovative beauty brand that is disrupting the haircare category with showerless shampoo solutions designed for real life routines. Carrie shares the founder journey behind creating a product that solved a personal pain point, how she identified a white space opportunity in the beauty and haircare market, and what it really takes to launch, grow...
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