Rapid Retail Questions with Carrie Sporer, Co-Founder of SWAIR Hair

About this episode

Roberta Townes interviews Carrie Sporer about essential retail knowledge for founders.

Send us Fan Mail In this Retail Readiness Round of Shelf Talks, Roberta sits down with Carrie Sporer for a candid conversation on what founders really need to know before landing on retail shelves. From understanding margins, tariffs, and shipping costs to creating consumer education that actually works in-store, Carrie shares the lessons that changed the way she built and scaled SWAIR Hair. They also dive into: • The retail assumptions that founders often get wrong • Why point-of-sale educat...

People in this episode

Host: Roberta Townes

Guest: Carrie Sporer

Topics covered

• retail
• founders
• consumer education
• margins
• shipping costs
• business scaling

Keywords

• retail readiness
• founders
• margins
• tariffs
• shipping costs
• consumer education
• business scaling

Mentioned in this episode

Organizations: SWAIR Hair

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