Sherm In The Booth

If you’re an artist, producer, or DJ trying to build something real right now, this episode is for you. Goshfather has spent years figuring out what actually works in today’s music landscape — not just getting streams or chasing a viral moment, but building a project people actually care about. And in this conversation, we get into everything from why most artists are posting the wrong content, to what “real fans” actually look like in 2026, to why the algorithm probably isn’t your biggest problem.We also talk about branding, artist development, the death of the old SoundCloud playbook, and the moment Goshfather realized that people didn’t even understand what his project was — even while he was dropping music every single week. This one is honest, funny, super practical, and packed with gems for anyone trying to turn momentum into something sustainable. Here’s my conversation with Goshfather.

It's been too long since I did an in person interview and I was quickly reminded why I love them so much - I had a BLAST getting the full story of one of Chicago's biggest rising acts in dance music, Levity! ⭐️John and PJ were kind enough to let me into their home for SITB 202 and we got it all in for this one In 202 we discussed:•Becoming Levity: John was born and raised in Chicagoland and PJ is from just outside Los Angeles and their paths crossed in college at Iowa. They immediately bonded over music and quickly became close friends. They both shared a true passion for music and decided to join forces and become Levity. They haven't looked back since! 🙌🏻•Discography: Although the Levity project is still relatively new, their quality of music comes at a veteran level. They describe their music as "having colorful sounds, upbeat drums, and euphoric landscapes with playful vocals" and they deliver every time. They just passed 2 million cumulative plays on Spotify and with tracks like their remix of "Deliliah" with GUDFELLA and "Paradise" with LINDZ, there's no question that this duo is only just getting started. 🎸•Levity Live Sets: I had heard of Levity through some mutual friends but when I saw them live I was immediately taken back by their stage presence. Straight up, these guys LOVE to perform and their sets are incredibly unique because they legit love so many kinds of music. They say it best, "we aren't there just to DJ, we are there to put on a performance". Love it! ❤️‍🔥This interview was too much fun and we are sorry not sorry for the side-bar conversations that occurred throughout - we were just podcasting and enjoying it!! 🤩So much love and respect to these dudes and I cannot wait to see what the future holds for them! 💫

In September 2016 I started a journey that didn't have an end goal. I just wanted to do something that I would always enjoy and have no hesitation on consistency or passion. 249 episodes later I've interviewed over 200 guests ranging from DJs, producers, agents, talent buyers, entrepreneurs, and more. The most rewarding part is the relationships and friendships that have come from SITB. There has been a lot of ups and downs but sitting here today I can say for certain that this is my calling. The biggest thing I've learned is that the podcast has to make me happy first. If it doesn't, then why would anyone else want to listen or watch? Just look at my smile throughout this interview.Thank you to everyone that has supported me in any way, shape or form. Thank you to my friends and family for believing in me. Thank you to Olivia Mancuso for inspiring me and also keeping me on track during this interview... lol. Cheers to 250 episodes and here's to the future.This is still just the beginning

Episode 249 features Chicago based but Detroit rooted DJ Nanoos - a Palenstian Armenian DJ who is making a big splash in the scene.We had an absolute blast sitting down in person and getting her full story and perspective on some hot topics in the industry right now. Nanoos is a real one on so many levels and there's good reason for his quick rise in following - she's a really good selector on the decks and fuses tons of different genres together in her sets creating one of a kind experiences for anyone who sees her. She's also got an insanely dope sense of fashion and charisma that had me hooked even before I met her. We chatted about the afro-house movement, the state of the scene in the US and what we think is to come, her tour that's taking her all over the country, and her plans for the future.

I can't begin to tell you how excited I am to share this interview because I've been a long time fan of this amazingly talented DJ/Producer who goes by the name of Max Styler! 🎸I caught up with Max from his studio in Las Vegas and had such a blast getting his full story 📖In 203 we got it all in and discussed:•Journey Into Dance Music: Born and raised in a small town outside of San Luis Obispo in Southern California, Max found his love for music early on. Although he grew up in a small town, he had big goals for a future in music and started producing in his early teen years - he spent countless hours in the studio honing his craft until he finally released his first track in 2014. This is a person who has truly manifested their dreams. So much respect for his hard work and genuine passion for music! 👏🏻•Discography: Styler has an incredible discography filled with originals, collaborations, and remixes released on some of the biggest labels in dance music like Spinnin', Toolroom, Dim Mak, Realm and more. We ran through his journey as an artist starting with one of his biggest hits "Badman" with Autoerotique all the way to his recent collaboration project with Friend Within called "Atlantic Garden". You might have heard one of his most profound releases, "Let Me Take You There" feat. Laura White which has over 16 million plays on Spotify! 🙌🏻•Finding Your Sound: One of my favorite portions of this interview was discussing Max's journey to finding his sonic identity. In his early years, he was releasing trap, big room, and progressive but now finds himself producing proper house music. He's never felt more creative in the studio and is having a blast in this new chapter of his career. We know there are so many producers that are trying to figure out their "sound" but Max believes you have to go with what feels natural and exciting. Great advice here! 📝This was such a special interview for many reasons. Although Max is still young, his level of talent and commitment is at veteran levels. I truly believe he will be one of the most impactful and influential producers of our generation. 💫Max, thank you so much for coming on the show, and remember to make sure you snag that aisle seat on every flight for easy bathroom access!! 🤣

Episode 246 features SoCal based DJ/Producer XIE - We have been trying to line up a date for an interview for a minute and I'm so glad we found some time to connectXIE is truly a unique talent not just because of her history as a classically trained musician but also her approach and perspective on what her intentions are on her journey as an artist.It's all about the music to XIE and I couldn't agree more - we got deep on topics like purpose, finding your sonic identity, support DJ sets vs headlining, and so much more. XIE you are a real one and I had so much fun talking with you and I'm sure everyone else will enjoy this episode as well!

We have a returning guest and dear friend of mine who many of you know - the wildy talented Colton Bachar! Our conversation last year was so well-received that we knew it was time to run it back. Colton's experience as a videographer and editor goes far beyond the basic levels of creativity - he takes everything to the next level and it's been really special to see the work he has been putting out and the people he's collaborating with.We can't help but get deep whenever we talk and this episode goes straight into it. I know you will all enjoy this from the beginning to the end. Enjoy!

Episode 242 features Chicago based DJ/Producer duo Pods! My boys Mike and Dom stopped by and we had such a great conversation the entire time. Many of you are already familiar with Pods because I've had 2 really successful collaborations with them and more on the way - they are really talented producers with good heads on their shoulders too. I believe in their vision and am a huge fan of them. This interview has it all and it was so much fun swapping stories, talking shop (music and basketball related) and what their plans are for the future. Big year comin for the boys!!