Shifting Focus with John Bunn

✅ Grab my free guide "10 Discovery Call Mistakes" https://john-bunn.com/free-guide I had two discovery calls yesterday that I thought went pretty well. Great conversations, good connections, all the things you're hoping for. And then we started talking about money. Haha. Neither one ended the way I hoped, and it got me thinking about my inquiry process, how I'm preparing couples before our calls, and whether I'm doing everything I can to set us both up for success. But then something happened later that night that completely changed my perspective. In this episode of Walk It Out, I'm talking through the frustrating side of consultations, what I'm learning after nearly 20 years in business, and why I'm trying to get better at looking at my own process instead of blaming every inquiry that doesn't turn into a booking. Just some thoughts from my walk today. Shorter, less-produced episodes from Shifting Focus. No guests, no big setup. Just me out on a walk, talking through business, creativity, life, and whatever's on my mind. Grab your headphones and come walk with me. 💻 Check out my shop for templates: https://john-bunn.com/shop 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email [email protected] Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off ⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn ⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

Exposure Triangle Mastermind is open: https://john-bunn.com/exposure-triangle I got my feelings hurt this weekend. I was working alongside some incredible photographers at one of the highest-end weddings I've ever been part of, and before we started day two, one of them pulled me aside and told me something they didn't love about the way I worked the night before. My first reaction? How dare you? But the longer I thought about it, the more I realized they were right about something. And I learned a lot from watching the way they carried themselves, communicated, and operated at that level. So on today's walk, I'm talking through that experience, what I'm learning about the luxury market, and why I think a lot of us are focusing on the wrong things when we're trying to grow. Your work absolutely matters. But at a certain point, getting your work from an 88 to a 90 probably isn't what's going to move the needle. Your brand matters. Your network matters. Your professionalism matters. And maybe more than we realize, your mindset matters. You don't have to wait for the results to start behaving like the person you want to become. The results come later. The behaviors can start today.

Get Unstuck Workshop: https://john-bunn.com/get-unstuck You're working hard. You're posting. Shooting. Editing. Networking. Changing your website. Trying new things. But before asking, "What should I do next?" there's a more important question: What is actually keeping me stuck? In this episode of Shifting Focus, I'm breaking down the framework I've used to completely change the direction of my own business and the same framework I'm teaching inside my free GET UNSTUCK workshop. We're talking about defining what you actually want, identifying who needs to want you, and taking an honest look at the three areas that determine how your business is exposed to the market: **your Work, your Brand, and your Network. Because you probably don't need more things to do. You need to know what actually deserves your attention. I also share some of my own journey from shooting 45 weddings in a year and feeling completely overwhelmed to building a business that allows me to shoot fewer weddings, work with people I genuinely love, and create the kind of work I actually want to make. If you've been working hard but still feel like you're spinning your wheels, it is time to get unstuck. ✅ Grab my free guide "10 Discovery Call Mistakes" https://john-bunn.com/free-guide 💻 Check out my shop for templates: https://john-bunn.com/shop 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email [email protected] Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off ⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn ⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

Get Unstuck - Free Workshop: https://john-bunn.com/get-unstuck What if the thing keeping you from charging more isn't your pricing, your website, or your packages? In this episode of Shifting Focus, I'm breaking down the biggest shift I had to make before I could confidently raise my prices: I had to see my own value first. I'll share what that actually looked like in my business, why the wrong buyer can make the right price feel wrong, and how getting clear on the work you want to create, the clients you want to serve, and the business you actually want to build changes the decisions you make. I also share a real example from this past week: three consultations that didn't turn into bookings followed by the right couple booking a nearly $30,000 collection. We'll talk about why pricing starts with identity, how clarity helps you recognize the right clients, and why your buyers often need you to help them find clarity too. ✅ Grab my free guide "10 Discovery Call Mistakes" https://john-bunn.com/free-guide 💻 Check out my shop for templates: https://john-bunn.com/shop 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email [email protected] Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off ⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn ⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

Get Unstuck: Free Live Workshop: https://john-bunn.com/get-unstuck ✅ Grab my free guide "10 Discovery Call Mistakes" https://john-bunn.com/free-guide What if getting more inquiries isn't actually the thing that would change your business? In this episode, I'm breaking down why better conversations may matter more than more leads, especially during booking season. I walk through how I approach discovery calls, why I stopped trying to "sell" and started trying to understand, and how I use what a couple tells me to connect what they actually value to what I offer. We'll talk about pre-qualifying inquiries, asking better questions, listening for what's underneath the answers, handling price, building value without feeling salesy, and creating a process that moves people toward a confident decision. Because getting better at sales isn't really about becoming a better salesperson. It's about getting better at understanding people. I also share a real consultation I had this week, what I did right, what I missed, and why it reinforced something I've believed for a long time: You don't need more inquiries. You need better conversations. 💻 Check out my shop for templates: https://john-bunn.com/shop 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email [email protected] Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off ⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn ⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

Mentorships with John: https://john-bunn.com/shop What if the thing keeping you from charging more isn't your market, your work, or your clients? What if it's your own mindset around money? In this episode of Shifting Focus, I sit down with photographer and educator Erin Blackwell to talk about money blocks, pricing, premium clients, and what it actually takes to get unstuck from the middle market. Erin has been a professional photographer for more than 16 years. She started her business with a Canon 20D she bought with her tax refund while living in her parents' basement with three young kids. Over the years, she built a six-figure photography business, raised her prices, drastically reduced the number of sessions she shoots, and became one of the highest-priced photographers in the branding space. We talk about why creatives struggle so much with money, why you don't have to be able to afford your own prices, and why you have to stop deciding what your clients can afford before giving them the opportunity to decide for themselves. Erin and I also dig into the reality of moving into the premium market, why getting more "no's" can actually be a good thing, how knowing your numbers changes the way you sell, and why higher-paying clients can often be easier to work with than clients in the middle market. We also talk about positioning yourself as the expert. Premium clients aren't looking for someone who constantly asks them what to do. They want someone they can trust to walk into the room, take control, solve problems, and deliver an incredible experience. If you know your work is good but you still feel uncomfortable charging more, this episode is for you. CONNECT WITH ERIN BLACKWELL Instagram: www.instagram.com/iamerinblackwell GRAB THE FREE "CALLING YOUR SHOTS" GUIDE HERE: https://callingyourshots.com/ IN THIS EPISODE: • Breaking through your money blocks • Why you are not necessarily your ideal client • How to know when it's time to raise your prices • Why you need to stop deciding what clients can afford • Getting comfortable hearing "no" • The problem with being stuck in the middle market • Creating value instead of simply raising prices • Why premium clients can actually be easier to work with • Positioning yourself as the expert • Charging more while working less • Building a business around time freedom • Creating a sustainable business that can evolve with your life 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email [email protected] Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off ⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn ⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

What actually makes someone sought after? In this episode, I sit down with wedding photographer, educator, coach, and host of the All Angles Podcast, Claire Hunt. Claire went from working as a pediatric trauma nurse to building a six-figure photography business, eventually booking $10K–$15K weddings and coaching hundreds of photographers and videographers along the way. But this conversation isn't really about how quickly she grew. It's about what she did to become someone people already wanted before they ever submitted an inquiry. We talk about building a personal brand, consistently showing up in your marketing, and creating messaging that connects what you do with what your ideal clients actually want. Then we go deep into one of my favorite parts of the conversation: the inquiry-to-booking process. Claire walks through how she responds to inquiries, why she loves discovery calls, how she keeps those conversations relational instead of transactional, and how she uses the "yes ladder" to help couples confidently move toward a decision without making the conversation feel pushy or salesy. We also talk about what happens when all of this starts working together: better clients, higher bookings, more confidence, stronger work, and the momentum that eventually allows you to become truly sought after in your market. If you feel like your work is good but you're still competing on price, packages, and deliverables, this episode is for you. In this episode, we talk about: Claire's journey from pediatric trauma nurse to six-figure photographer What actually makes someone "sought after" Why your personal brand matters just as much as your portfolio Showing up consistently even when your audience is small Desire-based messaging and selling through emotion Warming up potential clients before they ever inquire Why sending every piece of pricing information immediately can work against you Turning the inquiry process from transactional to relational How Claire structures discovery calls Asking better questions instead of pitching yourself Building the "yes ladder" throughout a sales conversation How to handle a lead who is already ready to book Why relationship-focused sales can lead to higher bookings Building momentum with better clients, better work, and better pricing Claire's Website: http://education.clairehunt.co Find Claire: https://www.instagram.com/itsclairehunt Freebie: https://freebie.clairehunt.co/hook-inquiries Discovery Call Script: https://products.clairehunt.co/discovery-call-script 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email [email protected] Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off ⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn ⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. Chapters 00:00 – Claire Hunt's Journey from Nurse to Photographer 01:07 – Building a Profitable Photography Business 03:01 – What Makes a Photographer Sought After? 04:36 – Going From Zero to Six Figures 07:00 – Building a Personal Brand 11:13 – Consistency, Omnipresence & the Marketing Funnel 15:44 – From Inquiry to Booking 19:45 – Desire-Based Messaging 24:57 – Making Discovery Calls Relational 27:37 – Building the "Yes Ladder" 33:59 – Guiding Clients Toward the Next Step 35:25 – What to Do With a Hot Lead 38:43 – How Better Sales Create Better Bookings 41:24 – Building Momentum in Your Business 43:16 – You Can Become Sought After 44:12 – Claire's Resources & What's Next #weddingvideography #weddingphotography #shiftingfocuspodcast

This episode might ruffle some feathers. Recently, I posted that I was looking for a photographer and videographer to help capture The Shifting Focus Experience in exchange for a ticket to the event. Almost immediately, the criticism started: Why would an educator who teaches people to raise their prices ask someone to work for free? So I decided to talk about it. There's a massive difference between someone expecting you to give away your work and you strategically choosing to invest your time, talent, or services into an opportunity that can move your business forward. In this episode, I'm talking about the difference between a scarcity mindset and an abundance mindset, why I still say yes to unpaid opportunities, and why I continually see some of the most successful people in the premium and luxury market sponsoring events, donating their services, and finding ways to get themselves into the right rooms. Your network is a lot like a 401(k). The investments you make today might not pay you tomorrow, but over time, relationships compound. We'll talk about how to decide which opportunities are actually worth saying yes to, why "exposure" isn't always a dirty word, and how thinking only about what pays you today could be keeping you stuck in the middle market. If you know where you want your business to be in two years, start asking yourself: What can I invest today that gets me closer to that room, that work, and those relationships? Because sometimes the opportunity that doesn't pay enough today is the opportunity that changes everything tomorrow. The Shifting Focus Experience: https://john-bunn.com/the-shifting-focus-experience Chapters 00:00 Why This Episode Might Ruffle Some Feathers 02:18 The Controversy Around Working for Free 04:11 When "Exposure" Is Actually Worth Something 05:39 Why Successful Creatives Sponsor Events 08:36 Scarcity vs. Abundance Mindset 09:18 The $2,000 Ticket Controversy 13:00 Why Getting in the Room Matters 16:24 Stop Thinking Only About Today 19:51 How Free Work Helped Build a $50K+ Brand 21:21 Get in the Room and Build Your Brand 24:19 Your Network Is Your Business's 401(k) 27:17 Why Action Takers Eventually Win 29:12 Build Your Two-Year Plan 33:10 Shift From Scarcity to Abundance 34:16 Final Thoughts + The Shifting Focus Experience 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email [email protected] Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off ⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

Exposure Triangle Mastermind Waitlist: https://john-bunn.com/exposure-triangle For one year, I've been building the Shifting Focus podcast from the ground up. In this episode, I'm reflecting on everything that led to this moment, from launching How to Film Weddings back in 2018 to making the difficult decision to walk away and start over with a brand new vision. I share the highs, the failures, the uncertainty, the lessons, and why I believe taking uncomfortable steps is often the only way to build something meaningful. If you've ever wondered why I made the transition, what happened behind the scenes, or what I've learned over nearly 500 podcast episodes, this is the story. Whether you're a wedding photographer, filmmaker, or creative entrepreneur trying to get unstuck from the middle market, I hope this episode encourages you to keep showing up, stay consistent, and trust the process. Thank you for being part of this first year of Shifting Focus. I truly couldn't have done it without you. If this episode resonated with you, I'd love to hear from you. Send me a DM and let me know what part of your own journey you're in. And if you know someone who needs this message, share this episode with them. 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email [email protected] Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off ⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

🎯 Join the Exposure Triangle Mastermind Waitlist: https://john-bunn.com/exposure-triangle 🎟️ Learn more about The Shifting Focus Experience: https://john-bunn.com/the-shifting-focus-experience What does a $60,000 wedding booking actually look like? In this episode, I'm taking you behind the scenes of the biggest booking of my career and breaking down exactly how it came together. I'll walk through what was included, how the relationship started years before the contract was ever signed, why the planners and family trusted me, and the small decisions that ultimately led to a premium booking. This isn't an episode about charging more overnight. It's about becoming the kind of business that naturally attracts premium clients. In this episode, you'll learn: • What was actually included in a $60K wedding booking • Why premium clients buy differently than middle market clients • How networking created an opportunity years in the making • Why trust mattered more than price • How the Exposure Triangle of Work, Brand, and Network came together to make this booking possible • Practical lessons you can apply to your own business, no matter what you charge today If you're ready to get unstuck from the middle market, this episode is for you. Premium bookings aren't something you chase. They're something you build. If you enjoyed this episode, I'd love for you to leave a rating and review. It helps more wedding photographers and filmmakers discover the show. 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email [email protected] Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

Try WedTrack FOR FREE: https://wedtrack.app/?ref=shiftingfocus Success in the wedding industry isn't just about creating incredible work. It's about becoming someone people trust. In this episode of the Shifting Focus Podcast, I sit down with Justin Roth to unpack one of the most unique careers in the wedding industry. In just a few years, Justin went from picking up a camera after COVID to becoming one of the most sought-after second shooters in the luxury wedding world, working alongside some of the biggest names in wedding filmmaking at incredible weddings across the globe. We dive into what actually makes an exceptional second shooter, why relationships consistently open more doors than talent alone, and the professionalism that separates vendors who get invited back from those who don't. Justin also shares the story behind Wed Track, the wedding timeline app that has completely changed the way I manage wedding days. I've been using it for months now, and it has become one of my favorite tools for staying organized on wedding weekends. Whether you're a photographer, filmmaker, planner, content creator, or any wedding professional looking to elevate your career, this conversation is packed with practical advice that will help you build stronger relationships, earn more trust, and create more opportunities. Guest Links Justin Roth Media https://www.instagram.com/justinrothmedia/ Wed Track https://www.wedtrack.app Wed Track Instagram https://www.instagram.com/wedtrack Mentioned in this Episode Adam Grumbo https://instagram.com/adamgrumbo Peyton Frank https://instagram.com/peytonfrank If you enjoyed this episode, be sure to subscribe to the Shifting Focus Podcast and leave a review. It helps more wedding professionals discover the show, and I truly appreciate your support. 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email [email protected] Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast CHAPTERS 00:00 Introduction 01:43 Meet Justin Roth 03:00 From COVID to Wedding Filmmaking 09:18 Why Second Shooting Opens Doors 12:11 Building Relationships That Last 21:24 Why Luck Favors Preparation 25:19 The Mindset of a Great Second Shooter 31:19 Behind the Scenes of a Vogue Wedding in Italy 40:41 What Second Shooters Can Actually Earn 43:16 Building a Six Figure Career as a Second Shooter 45:40 The Code of Conduct Every Second Shooter Should Know 53:47 The Story Behind Wed Track 01:00:37 How Wed Track Simplifies Wedding Days 01:05:46 What's Next for Wed Track 01:06:23 Final Thoughts

The Shifting Focus Experience - https://john-bunn.com/the-shifting-focus-experience For Jack and Alyssa of Film & Fable, it led to shooting 57 weddings in a single year, traveling nonstop, building a destination wedding brand, and eventually discovering what kind of business they actually wanted to build. In this episode of Shifting Focus, we dive into the real story behind Film & Fable. We talk about the early hustle years, finding their ideal clients, refining their brand, navigating life as new parents, charging higher prices with confidence, and learning that success isn't about saying yes to everything. It's about building a business that aligns with the life you want to live. This conversation is packed with practical wisdom for wedding filmmakers, photographers, and creative entrepreneurs who are trying to find clarity in their business and create a brand that feels intentional. Connect with Jack & Alyssa Website: https://www.filmandfable.com/ Instagram: https://www.instagram.com/filmandfableco Join The Exposure Triangle https://theexposuretriangle.com/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email [email protected] 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. The Shifting Focus Experience 10/27 and 10/28 - http://john-bunn.com/the-shifting-focus-experience Starting a wedding filmmaking business during a global pandemic sounds a little crazy. CHAPTERS 00:00 Introduction to Jack and Alyssa 04:50 Starting a Business During a Pandemic 07:43 The Hustle of Wedding Videography 10:44 Navigating Early Challenges and Learning 13:47 The Impact of Family on Business Decisions 16:52 Refining Their Brand and Clientele 19:51 Finding Their Unique Style and Process 22:41 Building Core Values and Ideal Clientele 25:39 Evolving Business Strategies and Pricing 28:25 The Importance of Community and Mentorship 35:57 Overcoming Pricing Mindset Hurdles 37:15 Building Confidence in Pricing 39:39 Finding the Right Market Position 41:43 The Evolution of Business Confidence 43:11 Current Business Landscape and Future Goals 46:40 Balancing Family Life and Business 52:00 Advice for New Entrepreneurs 55:18 The Heart of Service in Business #weddingvideography #weddingphotography #shiftingfocuspodcast