Channel 2.Ohh- Stop Hoping. Start Leading!

About this episode

Ronnell Richards discusses modern channel leadership with Kameron Olsen, covering key challenges and solutions in the industry.

🔥 Episode Summary: This one’s been a long time coming. Ronnell sits down with Kameron Olsen , founder of The Channel Advisors and creator of the Channel 2.0 framework, for a brutally honest conversation about what’s really happening in the channel. From MDF frustration to inflated event budgets to the channel manager talent shortage that’s driving salaries into the stratosphere, nothing is off-limits. This episode is a masterclass in modern channel leadership — real experience, real data, real solutions… plus a little whiskey and pickleball talk to keep it fun. 💥 In This Episode: Why MDF spending is broken — and how suppliers can finally measure ROI The missing funnel every supplier needs (partner funnel is not deal funnel) The truth about Channel 2.0 and why hope is not a strategy Why events cost more than ever but deliver less How to properly build your Ideal Partner Profile before you waste another dollar Why channel manager compensation is skyrocketing and what suppliers should do about it The enablement gap no one wants to talk about How the industry has shifted from “2AM trust” to strategic partnership 🔍 What You’ll Learn: How to take control of your channel spend How to…

People in this episode

Host: Ronnell

Guest: Kameron Olsen

Topics covered

• channel management
• leadership
• business strategy
• partner relationships
• marketing

Keywords

• MDF spending
• partner funnel
• Channel 2.0
• event costs
• Ideal Partner Profile
• channel manager compensation
• enablement gap
• strategic partnership

More episodes of Shut The Hell Up And Sell: Unfiltered

• The $Billion Opportunity Hiding in Young Talent Development · May 1, 2026 · 45 min
• Community Built the Channel. Complacency Could Destroy It · March 25, 2026 · 58 min
• Battle of the Radio Voices; The Voice of the Channel on What’s Next for 2026 · January 20, 2026 · 1h 17m
• The Channel Isn’t Dying—You Are (If You Don’t Evolve) · November 2, 2025 · 1h 8m
• Old School Wisdom. New School Rules. · October 17, 2025 · 1h 13m
• Cash, Capital & Legacy: Patrick Oborn Gets Real · September 22, 2025 · 50 min