Better Innovation Starts with Understanding Your Whole Ecosystem

About this episode

In this episode, Jeannie and Benn Klewpatinond discuss the importance of understanding the wider stakeholder ecosystem for successful innovation.

Welcome to "Ask The Expert", Silverstone Technology Cluster’s podcast. In each episode, we invite seasoned professionalsand industry leaders to share their insights, experiences, and strategies for navigating the complexities of modern business and the advanced engineering landscape. In this episode I'm joined by Benn Klewpatinond, Founder andInnovation Partner at Inond. Together, we talk about why innovation often fails whenorganisations focus too narrowly on the product, and how understanding the wider stakeholder ecosystem can completely change the outcome. Benn explains what the “stakeholder value chain” reallymeans, why outcomes matter more than assumptions, and how approaches like Jobs To Be Done and Outcome‑Driven Innovation help teams build things peoplegenuinely need. This episode is brought to you by ⁠⁠TC Group⁠⁠. TC Group’s anAccountancy Age ‘Top 20’ firm of business advisors and accountants, providing quality financial advice and strategy, enabling you to achieve your business growth goals, safeguard your wealth, and maximise your tax efficiency. Our teams’ experience and expertise mean we understand the challenges and opportunities you face at a local…

People in this episode

Guest: Benn Klewpatinond

Topics covered

• innovation
• stakeholder ecosystem
• business strategy

Keywords

• stakeholder value chain
• Jobs To Be Done
• Outcome-Driven Innovation

Sponsors

TC Group

Mentioned in this episode

Books & works: Ask The Expert

Places: UK

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